Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Shares of video game giant Electronic Arts were riding high Friday on news of its two acquisitions--BioWare Corporation and Pandemic Studios. EA made the purchase--about $860 million of cash and stock--from Elevation Partners, which owns VG Holding, the parent company of the two stud
The Material Girl is cashing in, ditching a traditional music label for different kind of music company with a whole different approach to the industry. Now the music industry is waiting and watching--wondering who will win the next battle in the music industry's war.
The Recording Industry Association of America won a big victory--the first of 26,000 music file sharing copyright infringement suits settled in their favor. The amount of the settlement: $222,000. Considering that 10,000 of the suits have settled for less than $5,000 this is a good thing.
I'm at the Digital Music Forum at the Hollywood Roosevelt Hotel where start ups and music industry honchos are trying to figure out the future of pricing, how to conquer piracy and the role that social networks can play in boosting music revenues. The representatives of artists and music labels are asking for higher payments from Internet radio and online broadcasters are trying to negotiate rates so they can afford to survive.
The Writers Guild of America is asking if its members to authorize a strike. Leaders of the powerful Hollywood guild asked its 13,000 members for strike authorization: saying that the movie studios and networks are basically giving them no choice, are refusing to engage in serious negotiations, and are rejecting all the proposals.
Pricing Rules? Radiohead, the British band, is ignoring them entirely. Now that the band has fulfilled its relationship with EMI music label and is on its own, it's letting its fans decide how much to pay for its new 10-song album. The new album called "In Rainbows" will initially be only available on the band's Web site. And fans name the price.
There's no question, text messaging isn't just increasingly popular, it's increasingly useful to everyone from Universities (St. John's University used texting to alert the campus of an armed student) to city governments (NYC officials announced they'll begin testing "rapid-alert" programs, sending texts to New Yorkers cell phones).
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.
The company unveiled results of a new survey about Black Friday and Cyber Monday shopping.