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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • "Quarterlife": Can It GET A Life On Television? Friday, 29 Feb 2008 | 12:41 PM ET

    On Wednesday I reported about the network launch of "Quarterlife," the first show produced for the Internet to air on TV. The ratings were a HUGE disappointment, it was a distant third in the 10 pm hour, just 3.86 million viewers, and just a 1.3 rating in the crucial 18-49 year old group.

  • As I'd expected, it was a rocking quarter for Viacom: its fourth quarter profit increased more than 16 percent. The two divisions undergoing a turnaround--the media networks division and its movie studio, Paramount--showed strong results.

  • TW's New CEO Makes His First Cuts Thursday, 28 Feb 2008 | 5:43 PM ET
    Jeffrey Bewkes

    Time Warner's new CEO, Jeff Bewkes just showed Wall Street that he means business about cost cutting and getting the company on track. He just made his first big move-- consolidating Time Warner's New Line studio into its separate and larger Warner Bros.

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