Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The founder of BET, Robert L. Johnson, just announced he's going into a new business--one that has very little to do with his media background. He's going to be buying and operating car dealerships in the southern and midwest regions of the country, partnering with the McLarty-Landers Automotive Group.
Rumors are flying about Microsoft's interest in investing in a 5% stake in Facebook--a stake that would value the social networking upstart at some $10 billion dollars. Viacom and Yahoo have both made bids for the company, Google is reportedly interested (though co-founder Sergey Brin told me back in July that they weren't pursuing Facebook) and now Microsoft's offer is shaping up.
Free is the big trend these days when it comes to TV and newspaper content on the web. Television networks and newspapers are adopting free, ad-supported models online. They're ditching pay-per-episode and subscription services to go after a bigger audience and higher profits. The new approach? More, more targeted ads.
Viacom CEO Philippe Dauman had a point to make to investors at a media conference this week. Dauman said that losing star producers and DreamWorks chiefs Steven Spielberg and David Geffen would be "completely immaterial" to Paramount and Viacom.
Yahoo's take at Internet 2.0. Since Jerry Yang took the helm at Yahoo again, the Internet company's been trying to get back on track. And that means not just getting its ad strategy sorted out, but also starting to compete more with some of the more innovative Internet 2.0 companies, which of course means Facebook and social networking.
Facebook had a pretty smart deal: get innovative kids to create applications for its site--the kind of cool functions that they want to use, which means higher traffic and more ad dollars. But now, Facebook is going to start compensating those innovators, launching a $10 million fund.
Since when does scandal stop anyone in Hollywood? It's certainly not stopping HBO's former CEO Chris Albrecht, who was forced to resign from the top spot after he was arrested and charged with assaulting his girlfriend in a Las Vegas hotel parking lot.
The Emmys kicked off the awards season last night--worst dressed lists are already up and starlets have begun collecting the season's "gifting suite" loot. The Emmy 'prizes' were doled out to some of the usual suspects--"The Sopranos" team collecting the gold statuettes for 'top drama series', best writing and direction.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.