Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
I sat down for an exclusive interview with Dick Cook the Chair of Walt Disney Studios, who brokered the studio's big distribution deal with DreamWorks, Disney's first interview since the deal was announced.
As I anticipated on Friday, Walt Disney Studios and DreamWorks announced a five-year, 30 movie distribution deal on Monday. Disney's Touchstone label will distribute the films and Disney will handle DVD sales and pay-TV distribution on "Starz".
Apple is set to announce the launch of its streaming service during a conference next week.
Popsugar, popular with millennial women, is launching a section that it hopes will resonate with young Hispanic women.
Social media mentions have successfully predicted the domestic profitability or failure of the 24 largest movies in the last two years.
Beauty star Michelle Phan said Friday that YouTube is still relevant for her, in addition to all the other social sites.