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Julia Boorstin

Julia Boorstin
CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • In the midst of the financial crisis Netflix is busy transforming itself from a DVD-by-mail company to a true online content distribution service.

  • Advertisers Want Auto Industry To Stay Afloat Wednesday, 19 Nov 2008 | 3:46 PM ET
    GM Dealership

    When it comes to the auto industry, there are more than just millions of auto-related jobs on the line. Billions of dollars in advertising—arguably the cornerstone of the industry—is at stake.

  • Television Networks Finding Ways To Cut Corners Tuesday, 18 Nov 2008 | 1:29 PM ET
    video_camera.jpg

    I've blogged extensively about how the industry-wide decline in advertising is hitting TV networks. Now we're in November sweeps and the networks are developing scripts for next year and we're starting to see TV networks find ways to cut back.

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