Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The preliminary ratings numbers are out and Nielsen Media Research is saying that ratings for the Academy Awards telecast last night were some 14 percent lower than the least-watched ceremony ever, which was 2003, when 33 million people watched. And these preliminary ratings are also 21 percent lower than last year.
The 80th Annual Academy Awards brought the glamour and champagne back to Hollywood after a grim 100-day strike. John Stewart cracked the requisite jokes about the work stoppage -- calling the Oscars the "makeup sex" for the industry.
You'd think the Academy Awards were controlled by studio moguls or movie stars. But the guys really holding the cards -- literally -- are a couple of accountants. Forget about George Clooney and Will Smith -- without Price Waterhouse Coopers, the show couldn't happen.
The Oscars are just around the corner--this Sunday night--but many people are buzzing that they don't seem as big of a deal this year. Well, they are still a big deal in Hollywood, and their slightly lower profile makes a lot of sense this year. For one thing, the writers' strike put the fate of the Oscars in jeopardy.
Talk about a power duo: Apple's iTunes just became a signature sponsor and the official online content supplier for American Idol. This means if you want to hear or watch a video of a music performance, you can find it all on iTunes for 99 cents or $1.99 starting March 11. Apple is joining Coke, Ford, and AT&T...
Wall Street was thrilled that Sony's Blu-ray has officially won the high def format battle. Sony's stock made gains Tuesday on the news that Toshiba will stop making HD-DVD players. This is the final piece in a long battle that dragged on for years, losing movie studios hundreds of millions...
Comcast's stock has fallen more than 30 percent in the past year -- painful for Comcast shareholders, including some activist shareholders who own chunks of stock. But Thursday, Comcast's stock made gains after the cable company announced its earnings and a quarterly dividend...
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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