Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The battle over Yahoo is creating a feeding frenzy among the media and Internet giants. Nearly two months after Microsoft made its $44.6 billion dollar bid for Yahoo, Yahoo is considering partnering with AOL while outsourcing search ad sales with Google to counter the Microsoft bid.
Today, Adobe unveiled its new media player with the idea of tapping into the market for online video that's been growing by double digits year-over-year. The key to this new player? It works online and offline, and it's based on Adobe's new "Air" technology that works with any platform, Mac or PC.
Anthony Pellicano's trial for wiretapping and fraud is the largest of its kind. And certainly the most dramatic when it comes to Hollywood--implicating the biggest names in the biz from movie stars to top entertainment industry lawyers and executives.
When Disney unveils movies, it's not just revealing what it expects to provide a revenue pop, it's giving insight into what brands could become profit engines moving forward. So, Disney has unveiled its 4-year animation slate and Pixar has announced their animation lineup through 2012.
Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."
On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.
With the music industry in an upheaval, Live Nation--the world's largest concert promoter--is revamping its business and taking on the music establishment at the same time. How? Live Nation is expected this week to close its biggest deal yet: a reported $150 million package for Jay-Z that includes his recordings, tours for the next decade, and financing for his own...
In a departure from decades-old network TV standards, NBC is unveiling its first-ever 52-week program schedule. Calling this afternoon's presentation an "Infront" presentation, it leads up to the network "Upfront" presentations in May, when the TV networks traditionally present their fall schedule.
Disney has shown that its strategy of inexpensively building a franchise on its Disney Channel to exploit across all platforms is pure gold. The company did it with "High School Musical," the runaway hit made-for-Disney Channel TV movie.
I'll admit it: along with everyone else in Hollywood I have serious strike fatigue. And I'm really hoping--or the sake of my favorite TV shows as well as for the Los Angeles economy--that we do NOT have an actors strike.
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