Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Just like its parent company Google, YouTube become a verb. I've heard it used two ways: "Did you YouTube that crazy pepsi-mentos stunt?" which usually meaning, did you look the video up on YouTube; or sometimes meaning, did you tape that stunt and put it up on YouTube?
CBS has a couple strategies to make its shows widely available online. It's the only one of the major networks distributing its shows (ad supported of course) on YouTube. And nearly two years ago CBS created Innertube, the online video player on CBS.com that streams sports, news, and sitcoms.
Within the next two weeks either InterActive Corp CEO Barry Diller or Liberty Media Corp chief will be celebrating a legal victory in their ongoing battle with each other. Today the Delaware Chancery Court judge hearing the trial said that before March 28 he'd rule on whether Barry Diller's proposed breakup of IAC into five independent companies violated his contract...
While the world continues to reel from the news of Elliot Spitzer's scandal, this was also a big week in Hollywood's high-level legal embarrassment--the Pellicano trial. Private eye to the stars Anthony Pellicano is on trial for fraud, wire tapping, bribing police officers and others, and yes, it's messy.
The music industry is in a bit of trouble as CD sales continue to decline and digital album and track revenues haven't compensate for the drop. Total music sales--including phsical discs and digital download--was down 15 percent from 2006 to 2007.
The Montgomery Tech conference is underway in Santa Monica, Calif. This is where the big media, tech, and telecom giants come to check out the 160 independent firms presenting their businesses. Cisco, Microsoft, IBM, Google, Disney, News Corp. -- 100 "buyers" in total are here checking out the start-ups and weighing investment possibilities.
Rupert Murdoch CEO of News Corp, spoke at Bear Stearns annual media conference today, weighing in on the U.S. economy. He said he's now "more pessimistic" about the economy. Though he also said that News Corp is well positioned to weather an economic downturn because only about 20 percent of the company's business comes from advertising...
Meredith Corp. will take over ad sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings.
CBS is launching a stand-alone digital streaming service that will offer subscribers access to its current and older shows.
Disney is investing in start-ups to breathe new life into the 91-year-old company.
Market analysts explain what to anticipate from Netflix's quarterly results.
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