Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Today, Tribune Company shareholders met in Chicago and approved the $8.2 billion takeover bid led by Sam Zell. They're getting a sweet premium--about 20% over the current stock price Zell is offering, so shareholder approval was never really a big challenge to the deal. But even with shareholder approval, Zell still has plenty of problems on his hands.
The blogosphere is swirling with rumors about how Paramount's decision to ditch the Blu-ray format in favor of HD DVD (see my previous post), could cost the studio big time. It all started with the director Paramount's biggest hit, "Transformers." On a forum on his own blog--www.shootfortheedit.com--director Michael Bay posted the following:
Another battle in the very long war. For years Sony's Blu-ray has been battling with Microsoft and Toshiba-backed HD DVD. And everyone--the studios, the disc and player manufacturers, and consumers--is just dying for one format to emerge victorious and the other format to fall the way of the BetaMax. HD DVD just scored an unexpected win, after Blu-ray had taken the lead. DreamWorks Animation and Viacom's Paramount (including DreamWorks Studio) just committed to releasing their films...
Since I report so much on Rupert Murdoch and News Corp, it seemed only fair to report on his softer side. Despite that fact that Murdoch is known for pushing a conservative agenda in his media outlets, he's promoting what's traditionally been considered a liberal cause -- a campaign against global warming.
Conan O'Brien was spotted by Jane Wells strolling around Universal City walking with an entourage yesterday. And now we know why! "Desperate Housewives" likely will be moved from its current stage here at Universal to accommodate the "Tonight Show," which would move from NBC's Burbank lot just for Conan.
"Transformers" must really have been a huge hit -- isn't imitation the sincerest form of flattery? Since the rights to Transformers are already sold, Hollywood is looking to the next best thing. New Regency is negotiating with the Mark Gordon Co. to bring to the big screen "Voltron: Defender of the Universe," a 1980s Japanese animated TV series.
Everyone gripes about the fact that there's no privacy online and Web surfers' personal information is exploited. But sometimes our actions online should be transparent -- there needs to be some accountability in this world of Wikis, where users are counted on to police inaccuracies and update news.
Goldman Sachs and Deutsche Bank are pulling out of their commitment to underwrite $1 billion of financing for MGM's slate financing deal, according to the Financial Times, which broke the news.We know that the credit crunch is being felt far and wide -- and now we see that it's being felt all the way in Hollywood at the most hallowed of filmmaking institutions. No one is raising any debt right now, and until the credit markets calm down, things will be quiet. Goldman Sachs and MGM were was raising about one billion dollars to finance a slate of MGM productions and co-productions, including the Hobbit, the fourth Terminator movie, and most likely the next James Bond film (co-produced with Sony).
The Olympics is a failsafe for attracting advertisers to the NBC (sister company of CNBC) coverage, though the upcoming Olympics in Bejing may come with its own problems. Aready folks like Mia Farrow and Steven Spielberg have voiced concern over holding the Olympics in a country with such a poor human rights track record. But it's the Olympics after Bejing that may prove a disappointment.
You can always count on Nielsen/Net Ratings to let you know exactly how huge a pop culture issue actually is. Michael Moore's film, Sicko, released back on June 29 -- is still making waves online. Web traffic to blogs discussing Sicko reached 1.2 million unique visitors in May. By June traffic was down to 814,000, though people are still visiting related websites, especially as the presidential political debate on health care heats up.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.