Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Talk about a power duo: Apple's iTunes just became a signature sponsor and the official online content supplier for American Idol. This means if you want to hear or watch a video of a music performance, you can find it all on iTunes for 99 cents or $1.99 starting March 11. Apple is joining Coke, Ford, and AT&T...
Wall Street was thrilled that Sony's Blu-ray has officially won the high def format battle. Sony's stock made gains Tuesday on the news that Toshiba will stop making HD-DVD players. This is the final piece in a long battle that dragged on for years, losing movie studios hundreds of millions...
Comcast's stock has fallen more than 30 percent in the past year -- painful for Comcast shareholders, including some activist shareholders who own chunks of stock. But Thursday, Comcast's stock made gains after the cable company announced its earnings and a quarterly dividend...
There are only a handful of franchises that can take a 19 year hiatus and return stronger than ever. I have very high hopes for Indy. The new trailer for "Indiana Jones and the Kingdom of the Crystal Skull" debuted on "Good Morning America" today. Joining Harrison Ford are Cate Blanchett and Shia LaBeouf as the sidekick.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
I spoke exclusively with Michael Lynton, the Chairman and CEO of Sony Pictures Entertainment, about the impact of the work stoppage on his business, and on Hollywood. The video clips are below. Sony's business if focused largely on making movies, which have a long time horizon, so Sony fared much better than its rival studios that own TV networks.
The 100 day-long writers strike is officially over. After voting overwhelmingly to return to work Tuesday afternoon, writers returned to the job. It's clear just driving around Los Angeles that things are picking up again--the traffic's much worse! (No joke). Writers and the studios are rushing to throw together pilots for the fall TV season.
The Lord of the Rings" trilogy was a huge franchise for Time Warner's New Line Cinema--bringing in about $3 billion at the worldwide box office alone. Now, J.R.R. Tokien's estate, a British Charity Called the Tolkien Trust, is suing New Line for its alleged failure to pay a percent of gross profit of the three films based on Tolkien's books.
It's about time. The writers guild strike is coming to an end and Hollywood should be back at work by Wednesday. The Writers Guild leadership unanimously approved the tentative deal made with the studios, and now the only step left, is the Writers Guild membership vote on Tuesday at the Writers Guild theater.
Netflix is to release its first movie — a sequel to the classic "Crouching Tiger, Hidden Dragon."
We've finally figured out the secret to Jeff Goldblum's enduring charm and success as an actor: really great lighting, TODAY reports.
Japan's SoftBank is in talks to acquire DreamWorks Animation, the Hollywood studio behind the "Shrek" and "Madagascar" movie hits, a source said.
Facebook is making its big and long-anticipated move to grow its reach and take on Google in the advertising.
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