Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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While the WGA and Producers Association continues to negotiate, the TV networks are thinking about all the reasons they'd like this strike to wrap up. For one, if the strike drags into next year, advertisers may demand some of their money back. Here's how it usually works: TV networks guarantee advertisers a certain number of eyeballs.
Tuesday was quite the day for video game maker Activision--the stock ended the day up nearly 14 percent. Wall Street was jazzed by the gamemaker's forecasts, which were so hot, they far exceeded even the most optimistic analysts estimates. And early game sales were so positive recently, it bodes very well for the holiday shopping season. Two big franchises are expected to be top sellers this holiday season.
The Writers Guild and the producers association sat down Monday morning for their first negotiations in three weeks. Those negotiations are continuing right now--all a very good sign that a deal is in the works. I've been talking to sources on both sides and the consensus (for today at least) is that the strike is expected to be over before the end of 2007.
Black Friday is a big day for DVD and player sales but some people may be confused. If you buy "Ratatouille" in high def, you've gotta have a Blu-ray player. If the new high def "Transformers" is your thing, that Blu-ray player on your PS3 is totally useless, you need an HD DVD player.
Steven Spielberg has very fond feelings for his home of 30 years at Universal Studios. So much so, that he never moved offices. Even though his DreamWorks studio is owned by Viacom, he never made the move over to the Paramount lot. Now the fact that he kept his studio at Universal may prove convenient.
Third quarter advertising numbers are in and the good news is that online newspaper advertising grew 21 percent to $773 million according to the Newspaper Association of America. The bad news is that even that growth couldn't overwhelm the downward trend in the industry, overall ad revenue dropped 7.4% in the quarter.
There's hope in sight! The Writers Guild and the Producers association, the AMPTP, is planning to resume formal negotiations on November 26. That's the Monday after Thanksgiving, so maybe everyone will be so stuffed with Tryptophan (a chemical in turkey that makes you sleepy and happy) that they'll be in good moods to strike a deal.
I'm writing this (Friday) from the NBC studio in Burbank and the strikers are out in full force, thrilled that they have a big star visiting--presidential candidate John Edwards. This place is a zoo. It's like the crush of the cameras outside the Oscars but without the red carpet and the organization. (He could have passed for a movie star, a number of writers crushed around me were commenting on his good looks.)
If you're braving the airports this holiday season it's a good idea to do some research. So, here are a couple of my favorite sites for traveling. I like this site AvoidDelays.com. It can be kind of depressing, but it's useful. The site says that on November 14 (this past Wednesday), some 2,011 flights were delayed. Ugh!
Facebook introduced a new ad platform last week, and since then dissent in the media has been slowly growing. After all the buzz about the hot Internet 2.0 company, it remains to be seen if Facebook will fall flat when it actually comes to delivering promised ad revenue.
Jennifer Lawrence has contacted authorities to investigate who stole and posted nude images of her online.
The celebrity photo hack highlights that our faith in Internet security isn't always answered. Here's what we know and what we don't know.
Apple is "actively investigating" the violation of iCloud accounts, Re/Code reports.
Collette Wixom is saving for her toddler son's college tuition by featuring him in branded attire on social media.
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