Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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It's a joint venture between two unlikely partners: Paramount Licensing Consumer Products & Recreation Group and South Korea's Daewoo Motor Sales.
This morning Time Warner revealed how it plans to spin off its 84 percent ownership stake in Time Warner Cable. As part of the deal, the cable company will pay a one-time $10 per-share dividend.
At this year's cable show, everyone from cable operators to TV set makers are buzzing about a game changing new technology called Tru2way. Are you sick of that bulky set top box? Annoyed that you have no choice of cable operators? Tru2way could be your solution
The theme of this year's National Cable and Telecommunications show is "Think Big." Even though this year's show in New Orleans is smaller than previous years, the theme makes sense. Cable ratings are bigger than ever, as are ad dollars, and distribution is broader than ever.
This year's network upfront ad sales period has been full of surprises. Fox announced it's cutting its prime time ad minutes for a couple of new dramas in half, to just five minutes an hour.
The biggest fraud and wiretapping case of its kind, it also named more big Hollywood names than anything that preceded it. Pellicano did snooping for the top execs in Hollywood, and it seems he wiretapped the rest of the names on any Hollywood who's who list.
Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.
The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.
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