Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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TV advertising is considered the most effective way to reach the masses. But until now it's only been accessible to those with hundreds of thousands of dollars to spend. But that's in the past Thanks to a new technology from ad innovator Spotrunner, candidates in every one of the 500,000 elections this year--no matter how small--will be able to buy TV ads.
Comcast, the cable giant, and file sharing web site BitTorrent, seem like natural enemies. The cable company wants to keep "broadband-hogging" BitTorrent from slowing down its system.
Motorola announced today it's planning on splitting up into two publicly traded companies: spinning off its money-losing mobile device business from its growing broadband and mobility solutions business. CEO Greg Brown said on a conference call this morning that having two independently traded companies would unlock value for shareholders
At the Future of Television conference Tuesday my attention shifted from the tech players to the content providers. Transitioning from traditional revenue streams of TV commercials and theatrical movie distribution, they're all trying to figure out how to monetize digital distribution.
Forget about channel surfing--it's so passe. I'm at the Future of Television Conference at the Hollywood Roosevelt Hotel in Hollywood, where content companies, tech giants, and startups are convening to figure out what television should and will look like tomorrow.
When it comes to the big business of celebrity gossip, a Hilton is cashing in, and I'm not talking Paris. I'm talking PEREZ, the self-dubbed 'Queen of Media.' Born Mario Lavandeira, Hilton named his persona after the ultimate celebrity who's famous for simply being famous, and created one of THE most successful celebrity gossip blogs.
Online advertising is the fastest-growing segment of the ad industry. Standard offerings like TV commercial and print ads are all trying to keep advertisers interested, but it's online ads that are measurable, offering complete accountability.
Is it a sign that social networking has "jumped the shark,"* when a coffee company launches a social networking site? The trend is just that pervasive. Starbucks launched mystarbucksidea.com, a site for customers to comment on each others ideas, while giving the company concepts about ordering, product tips, and suggestions about the stores.
I met up with several Wall Street analysts last night and everyone was talking about cable properties being on fire. Everyone taking a close look at the cable entities driving the media giants--like ESPN--and the ones now on the auction block.
Blu-ray officially won the high-def format war, and now everyone who was burned is licking their wounds. Toshiba announced it will lose $1.1 billion in fiscal 2007 due to losing the format battle.
Amazon launching its third wave of original pilots: three half-hour comedies and two hour-long dramas with big names attached.
Time Warner Cable is experiencing multiple outages nationwide, the company said on Wednesday, but did not specify the nature of the problem.
This is why a breakthrough TV product from Apple has not emerged, according to Walter Isaacson, "Steve Jobs" biographer.
After moving up a month and switching to a weekday evening, the Primetime Emmy awards drew less viewers than previous years.
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