Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The day after a political debate it seems appropriate to examine just what this presidential campaign means for the TV biz. First, to the debate itself, in which both candidates spent quite a bit of time addressing the plummeting stock market and the financial meltdown, which also surely drove viewers to tune in.
As the global financial crisis continues, the advertising environment for the near future is looking increasingly grim. Next year already faced tough comparisons with this year's Olympics and political ad spending, but now with the economy in flux (and that's putting it nicely) the ad industry is going to be in bad shape.
For months I've been covering Yahoo and Google's planned advertising partnership and the controversy surrounding it. After Google CEO Eric Schmidt said they're moving ahead with the partnership even without DOJ approval, the companies are changing their tune.
The research group looked at movies that opened on 1,000 or more screens between 2003 and 2007. Nine films in the $90 to $100 million range posted an average net profit of $374.7 million, and 80 films costing more than $100 million showed average profitability of $282.3 million.
It's a tough time for newspaper and magazine publishers. This week, "The Sun," the six-year old daily newspaper, printed its final paper. The conservative-oriented paper searched for new financial backers for nearly a month, and finding no private equity interest, had to shut down. Meanwhile Variety, the 103-year old Hollywood trade publication, can't find a buyer.
Three social media companies' shares have dropped by nearly a quarter this week on disappointing outlooks. What's the story?
The Avengers franchise is one of the few series that still get audiences to pay top dollar at the box office, Gitesh Pandya tells CNBC.
The idea cable firms can stop the natural trend in customer behavior toward online video is ridiculous, Rob Marcus says.
Avengers: Age of Ultron may have earned over $201 million this past weekend yet some might have to travel far to see it.
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