Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.
The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.
On day two of the upfronts, ABC presented its lineup, which is primarily about building on current hits. It makes sense: ABC grabs some of TV's best ratings with the likes of "Grey's Anatomy" and "Desperate Housewives."
NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza wasn't a presentation, but more of a theme park-like interactive attraction.
Today kicks off the upfront ad sales period--the week in which the broadcast networks traditionally aim to sell the majority of their primetime ad inventory. But this year you won't see the traditional star-studded red carpets, screenings of strings of pilots or post-presentation extravaganzas at New York landmarks like Tavern on the Green.
Back in 1957, Disneyland opened up a Jetsons-esque "Home of the Future" featuring all sorts of far-out gadgets like microwaves (!) and giant TVs (!). Some of them became realities in every American home. Others, like the floating furniture, well... Now, Disney is taking a whole new approach to the idea. I got a sneak peak at Disneyland's "Innoventions Dream Home," which opens in Tomorrowland on June 16.
News Corp. is benefiting from its global diversity and a strong TV business, and it doesn't seem to be hurt by the U.S. economy's downturn. And now, investors are saying the stock is undervalued.
News Corp raised its guidance earlier this year, so now the big question facing the company is whether, in the face of an economic slowdown, it'll be able to live up to those higher expectations.
The Walt Disney Company reported another stellar quarter, with earnings of 58 cents per share, blowing away Wall Street's consensus earnings estimate of 51 cents per share, while revenue came in at $8.71 billion, also beating analyst expectations, and up 10 percent over last year.
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