Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Everyone's talking about the New York Times piece on Creative Artists Agency losing Hasbro. Now everyone's wondering if CAA's trying to do too much for too many. CAA has said its going for 100% market share. But does that really make sense in an industry where you don't want to be represented by the same company as your competitor is.
Playboy's latest venture, "Playboy Passport" a $10,000-per-year concierge service that offers access to VIP lounges, private jets, yachts, and exclusive reservations. And for those of you who are huge fans of the E! reality show "The Girls Next Door" (about Hef's matching trio of girlfriends), it looks like you might be able to actually snag access to photo shoots and Mansion parties
Dick Parsons spoke at Merrill Lynch's media conference in London and said he's "getting close" to handing over the reins. Who's his successor? He said deputy Jeff Bewkes is "the right man" to succeed him, though obviously that's up to the board of directors. Which is no surprise. So how soon is close? Well, his contract expires next year, so we can pretty much expect him to be gone by end of 2008.
Netflix shares shares were up nearly 6% Wednesday on rumors that Amazon.com is interested in buying the DVD rental-by mail company. Adding to the Wall Street heat, Jackson Securities Analyst Brian Bolan said that this is the right time for Amazon to cash in some of its highly valued stock to buy Netflix, whose stock has been under pressure from stiff competition. Bolan's estimates Netflix could cost Amazon over $1.5 billion.
Sony's TVs may dominate the market, but TV isn't the stable world it used to be. People watch more and more TV content on their computers, and new players like Apple (with its iTV) and Microsoft (with downloads sold over its XBox 360) are pushing into the space. So Sony's tactic is to make their TVs more like computers-- the 18 new Bravia TVs they launched today are all Internet enabled.
Ebay wants to auction anything and everything, and now it's using its auction technology to create an efficient ad sales system to compete with Google, which dominates the online ad sales space. Starting today eBay is going to start brokering radio advertisements. Working with Bid4Spots (quite the obvious name) some 2,300 radio stations will auction airtime through eBay media marketplace. Ebay profits by taking a piece from advertisers payments.
As I predicted last week, HBO has named Bill Nelson, its interim CEO, as Chris Albrecht's permanent replacement. Nelson, was HBO's former COO. Sources tell me that the choice was down to Nelson and two other insiders. But as interim CEO, Nelson always had a leg up! Nelson's been around HBO since 1984, and he's worked in all parts of the company-- domestic and international marketing, acquisitions, finance, etc.
Searching on the web has been hot forever, or at least since Google created its nifty homepage. But now Ask.com is coming up with a crazy new way to compete--Ask3D, a new search platform. It can't really be 3-D if it's on your computer screen, but it is a 3-panel interface, that delivers results with both Web links and video, images, and links to things like music, all one one page. Sort of like if you searched all of Google's categories (news, images, video) all with one click.
NBC is hiring Ben Silverman, producer of "The Office" to partner with Marc Graboff, as co-chairmen of NBC Entertainment and the NBC Universal Television Studio. The two will succeed the network's departing head of entertainment, Kevin Reilly. With ratings sinking--down 9% for the past six months over the year earlier period--the buck stops at Reilly. And even though NBC just recently renegotiated his contract for another three years, he's on his way out. NBC would rather pay out his remaining salary (or part of it) then have him in charge.
"Pirates of the Caribbean: At World's End" has already brought in 58 million dollars internationally. The film opened on Wednesday in many overseas countries and Thursday night in the U.S., putting it on track for strong numbers over the long holiday weekend. Seventeen million dollars of that comes from domestic theaters Thursday night, and that number will even bigger after Friday night and the remainder of the holiday weekend.
Expect big acts for media and entertainment next year: big deals, bigger convergence, biggest mobile universe.
The deal Twitter struck with Starcom Media Group guarantees millions in advertising dollars in exchange for advertising spots for Starcom clients.
The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.