Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter
When Disney unveils movies, it's not just revealing what it expects to provide a revenue pop, it's giving insight into what brands could become profit engines moving forward. So, Disney has unveiled its 4-year animation slate and Pixar has announced their animation lineup through 2012.
Protests about China's human rights record are slowing the progress of the Olympic flame. But they're not slowing NBC's ad sales for the big sports and television event this summer. NBC Universal CEO Jeff Zucker says that the company has sold 75 percent of its ad inventory for its Olympics broadcast and that pricing has been "incredibly strong."
On Wednesday the National Hockey League Playoffs start, just as the league launches a new online digital network. The new seven-channel digital network on its web site makes it easy to flip channels (just like on TV) to navigate an unprecedented amount of hockey-related content.
With the music industry in an upheaval, Live Nation--the world's largest concert promoter--is revamping its business and taking on the music establishment at the same time. How? Live Nation is expected this week to close its biggest deal yet: a reported $150 million package for Jay-Z that includes his recordings, tours for the next decade, and financing for his own...
In a departure from decades-old network TV standards, NBC is unveiling its first-ever 52-week program schedule. Calling this afternoon's presentation an "Infront" presentation, it leads up to the network "Upfront" presentations in May, when the TV networks traditionally present their fall schedule.
Disney has shown that its strategy of inexpensively building a franchise on its Disney Channel to exploit across all platforms is pure gold. The company did it with "High School Musical," the runaway hit made-for-Disney Channel TV movie.
I'll admit it: along with everyone else in Hollywood I have serious strike fatigue. And I'm really hoping--or the sake of my favorite TV shows as well as for the Los Angeles economy--that we do NOT have an actors strike.
A Delaware court ruled in favor of InterActive Corp CEO Barry Diller in his legal dispute with Liberty Media's John Malone in a battle over who could control InterActive Corp's future. This means that Diller can go ahead with his plan to spin off four stand-alone companies:
TV advertising is considered the most effective way to reach the masses. But until now it's only been accessible to those with hundreds of thousands of dollars to spend. But that's in the past Thanks to a new technology from ad innovator Spotrunner, candidates in every one of the 500,000 elections this year--no matter how small--will be able to buy TV ads.
Get the best of CNBC in your inbox