Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Immelt's interest in expanding GE's media stake comes as the company may have such an opportunity. Vivendi, which owns 20 percent of NBC Universal is nearing its annual window, which starts November 15, to exercise an option that would force GE to buy back that 20 percent stake.
James Bond always manages to race in, driving an Aston Martin, to save the day. This weekend we're sure to see 007 kill the box office. The latest in the Bond franchise, "Quantum of Solace", from Sony and MGM could be bigger than any other Bond film. Despite the global economic downturn it's already a huge hit overseas.
Hulu is the seventh largest site when it comes to total video streams, but unlike YouTube, Hulu is focused exclusively on professionally created TV shows and movies and distributing them to consumers with the ease and accessibility of channel surfing on your TV.
Disney reported its fourth quarter and full year earnings after the bell Thursday, and Wall Street has been trying to sort out the economic impact on the media giant, which so far has performed much better than its peers through the downturn.
Marvel Entertainment's new strategy of producing its own movies, instead of just licensing the rights to its characters, seems to really be working. This morning Marvel Entertainment reported its third-quarter net income grew 40 percent thanks to the performance of its "Iron Man" movie, both in terms of box office and DVD sales.
Earlier this month the Association of National Advertisers held its annual "Masters of Marketing" conference. Its theme was ironically "Growth"—ironic considering that advertising is expected to decline in 2009 pretty much across the board.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.