Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Google's biggest challenge for its online video site YouTube, is getting professionally-created content on board. That means having a serious anti-piracy plan. So, YouTube has finally unveiled its new filtering tools to find copyrighted material.
The mobile carriers are all chasing the next leg of growth--data services: texting, downloading music, watching videos--everything but making phone calls. And today AT&T is introducing a new way to grow this business--MyMedia Net--an easier way to surf the internet from your cell phone.
You may know Nielsen for its TV ratings, but the company also tracks all your entertainment consumption online. Today, Nielsen is announcing two new divisions--Nielsen Online and Nielsen Mobile--to give more detailed analysis of how people are spending their time and their money online and on their mobile phones.
The domestic box office has been disappointing the past two weekends, especially compared to last year's boffo openings of "The Grudge 2" and "The Departed." But actor/director Tyler Perry came out smiling, his "Why Did I Get Married" comedy from Lions Gate bringing in $21.5 million on what must have been a very small production budget.
How many people have won a Nobel Peace Prize and an Oscar. And how many people have won the former for the very movie that won them Hollywood's biggest prize? It's Al Gore's use of the media--the entertainnment of a compelling documentary and his own star power--to spread his message.
Shares of video game giant Electronic Arts were riding high Friday on news of its two acquisitions--BioWare Corporation and Pandemic Studios. EA made the purchase--about $860 million of cash and stock--from Elevation Partners, which owns VG Holding, the parent company of the two stud
The Material Girl is cashing in, ditching a traditional music label for different kind of music company with a whole different approach to the industry. Now the music industry is waiting and watching--wondering who will win the next battle in the music industry's war.
The Recording Industry Association of America won a big victory--the first of 26,000 music file sharing copyright infringement suits settled in their favor. The amount of the settlement: $222,000. Considering that 10,000 of the suits have settled for less than $5,000 this is a good thing.
I'm at the Digital Music Forum at the Hollywood Roosevelt Hotel where start ups and music industry honchos are trying to figure out the future of pricing, how to conquer piracy and the role that social networks can play in boosting music revenues. The representatives of artists and music labels are asking for higher payments from Internet radio and online broadcasters are trying to negotiate rates so they can afford to survive.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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