Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
This has been an unprecedented volatile week for Wall Street, but Google CEO Eric Schmidt isn't going to let that slow down his business.
Let's face it, nearly every industry will be touched by the turmoil on Wall Street. And as I've reported many times, the already-suffering ad industry is sure to be further hit. There are a couple issues now in play.
Wall Street isn't so far from Madison Avenue or Hollywood Blvd. and the upheaval in the financial markets will have aftershocks reaching far into the media industry. It's sure to effect the already-suffering advertising industry as well as the film financing markets.
There's no question that this week Wall Street is in the midst of nearly unprecedented chaos. It happens that this very week the editors of Slate and the Washington Post Company are launching a new financial news site, "The Big Money."
Best Buy is paying $2.65 per share--almost twice where Napster's stock ended the week last week--but it's still not a huge chunk of change for the retailer. And its good news for Napster investors, getting a premium for the stock after reporting a $4.4 million loss last month.
At least 11 states are conducting their own investigations, and the European Comission is examining whether the ad agreement beteween the two Internet giants is violating E.U. laws regarding restrictive business paractices.
Who says you can't make money in the music industry. MySpace Music is signing on big name sponsors including Toyota, McDonald's, State Farm, and Sony Pictures. The site will stream tracks on demand, for free. That means that advertisers are particularly important to this venture's success, and they're getting exposure, front and center.
CNBC's parent company, NBC has already sold about 75 percent of the big event's commercial time, whereas in past years only 50 or 60 percent would be sold by now. These faster sales are particularly impressive considering the fact that prices are up some 10 percent this year to as much as $3 million for just a 30 second spot.
CNBC takes an inside look at the new office Facebook needed after the company topped the 10,000 employee mark.
Charter is in talks with Time Warner Cable about a bid that is likely to be well above the $170 per share, the Wall Street Journal reported.
Playboy on Thursday launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.
Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.
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