Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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For decades, TV ad time has been sold the very same way: In May, the networks present their new pilots to advertisers, who buy "upfront" ad time, months in advance of the new TV season. And the new TV season always started in the fall, because that's when car advertisers wanted to push their new products.
I've been talking to reliable sources, and Lions Gate is about to announce an interim deal with the Writers Guild. It makes sense for a number of reasons--it allows them to produce the next season of Weeds and Mad Men and get those popular shows on air without delay.
Hollywood was hibernating and now there's finally a thaw. Thanks to the DGA making a deal with the AMPTP, the Writers Guild is in its third day of 'informal talks.' There were even more informal talks before this, but apparently these don't quite count as official just yet.
Here's hoping that the writers and producers made some progress over the long holiday weekend. Much of Hollywood is here in Park City at the Sundance film festival, where I've been since Thursday. But one person, one of the most powerful men in Hollywood, is notably absent--super agent Bryan Lourd, co-chairman of talent agency giant, CAA (Creative Artists Agency).
A front row ticket at a U2 concert can easily run you hundreds of dollars. But starting tomorrow night, with a movie premiering here at Sundance, you'll be able to get a front row view for the cost of a movie ticket. A ticket to "U2-3D," the first ever digital live action 3D film, shot over months of the band touring in South America.
I'm here in Park City at the Wasach Brew pub at the top of Main Street, where CNBC has set up a mini studio of sorts. All the d-girls and boys (that's Hollywood-speak for "development executives") are running around in their furry boots and jeans looking to find the next big director among the four films they see a day.
News crossed the wires last night: The DGA just announced it's made a tentative deal with the producers associations, the AMPTP. They've been in meetings since last Monday and it seemed clear they wanted to find a compromise. Though the DGA's contract doesn't expire until June 30, they wanted to get negotiations moving and everyone back to work.
If you have a high definition DVD player you surely spent hours trying to figure out whether to buy HD DVD or Blu-ray. Or maybe like me you don't have a player to go with your HD TV because it was too confusing and the fear of being left with a Beta player too high.
"American Idol" returns to the airwaves tonight, kicking off its seventh season. Though dropping viewership numbers last year raised concerns about the future health of the franchise, thanks to the writers' strike eliminating most of the competition, Idol is expected to be more popular and more profitable than ever.
Good news for those who want their scripted TV shows back on air: The Directors Guild met all weekend long with the Producers Association, the AMPTP, and it sounds like they might be pretty close to a finding a compromise, which could prompt the writers to make a deal.
Snapchat is expected to introduce news and advertisements to its feeds.
A day after his new book was published, Paul Ryan says the fight between his publisher and Amazon is "very frustrating."
A solution for those hell bent on documenting a night they’ll soon want to forget.
Here's what's behind the Internet trolls, whose latest victim is the daughter of the late Robin Williams. The NYT reports.
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