Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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You'd think the Academy Awards were controlled by studio moguls or movie stars. But the guys really holding the cards -- literally -- are a couple of accountants. Forget about George Clooney and Will Smith -- without Price Waterhouse Coopers, the show couldn't happen.
The Oscars are just around the corner--this Sunday night--but many people are buzzing that they don't seem as big of a deal this year. Well, they are still a big deal in Hollywood, and their slightly lower profile makes a lot of sense this year. For one thing, the writers' strike put the fate of the Oscars in jeopardy.
Talk about a power duo: Apple's iTunes just became a signature sponsor and the official online content supplier for American Idol. This means if you want to hear or watch a video of a music performance, you can find it all on iTunes for 99 cents or $1.99 starting March 11. Apple is joining Coke, Ford, and AT&T...
Wall Street was thrilled that Sony's Blu-ray has officially won the high def format battle. Sony's stock made gains Tuesday on the news that Toshiba will stop making HD-DVD players. This is the final piece in a long battle that dragged on for years, losing movie studios hundreds of millions...
Comcast's stock has fallen more than 30 percent in the past year -- painful for Comcast shareholders, including some activist shareholders who own chunks of stock. But Thursday, Comcast's stock made gains after the cable company announced its earnings and a quarterly dividend...
There are only a handful of franchises that can take a 19 year hiatus and return stronger than ever. I have very high hopes for Indy. The new trailer for "Indiana Jones and the Kingdom of the Crystal Skull" debuted on "Good Morning America" today. Joining Harrison Ford are Cate Blanchett and Shia LaBeouf as the sidekick.
YouTube threw a coming out party of sorts to hundreds of top ad industry execs in New York City this week. The event was called 'Videocracy,' and it's the largest ever advertiser event thrown by Google which bought YouTube for $1.6 billion dollars two years ago.
Sony's rigorous plan unveiled this week to turn the company's fortunes around appears to have convinced markets and analysts.
Netflix says a former executive collected kickbacks from vendors he helped connect to the streaming video company.
In the digital era, there's not much left to prop up DVDs, aside from Redbox kiosks.
Traditional publishing on printed media continues to see a decline, according to a top executive at a global information services provider.
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