Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Yahoo's take at Internet 2.0. Since Jerry Yang took the helm at Yahoo again, the Internet company's been trying to get back on track. And that means not just getting its ad strategy sorted out, but also starting to compete more with some of the more innovative Internet 2.0 companies, which of course means Facebook and social networking.
Facebook had a pretty smart deal: get innovative kids to create applications for its site--the kind of cool functions that they want to use, which means higher traffic and more ad dollars. But now, Facebook is going to start compensating those innovators, launching a $10 million fund.
Since when does scandal stop anyone in Hollywood? It's certainly not stopping HBO's former CEO Chris Albrecht, who was forced to resign from the top spot after he was arrested and charged with assaulting his girlfriend in a Las Vegas hotel parking lot.
The Emmys kicked off the awards season last night--worst dressed lists are already up and starlets have begun collecting the season's "gifting suite" loot. The Emmy 'prizes' were doled out to some of the usual suspects--"The Sopranos" team collecting the gold statuettes for 'top drama series', best writing and direction.
AT&T is a solid, historied brand -- the blue globe. Cingular was cool and hip -- the orange figure. Since acquiring the Cingular brand, AT&T has been working on integrating the two brands while maximizing what CIngular had that it didn't -- that orange hipness.
Media empire builder Rupert Murdoch covets Dow Jones for its editorial content and clout rather than any extra dollars the acquisition would add to News Corp.'s bottom line, CNBC's Julia Boorstin reports.
Facebook founder Mark Zuckerberg dropped out of Harvard. But now his startup is back in class, at Stanford University. Apparently the university has a new class called "Create Engaging Web applications Using Metrics and Learning on Facebook.
Media companies have a pretty clear model--they create TV and movie content, and they try to monetize that content over a number of platforms, from video-on-demand, to most notably, the Internet. Now media companies are fostering creative divisions to create significant amounts of content designed entirely for distribution online.
I'm here at the Toronto Film Festival, a key market for Hollywood studios to buy indie films to fill out their slates. Everyone's looking for the next 'Crash' or 'Thank you for Smoking', two low-budget, high-grossing films that both sold here in Toronto in previous years. It's these low budget acquisitions that can, if you're lucky, yield the highest margins for the media...
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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