Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Third quarter advertising numbers are in and the good news is that online newspaper advertising grew 21 percent to $773 million according to the Newspaper Association of America. The bad news is that even that growth couldn't overwhelm the downward trend in the industry, overall ad revenue dropped 7.4% in the quarter.
There's hope in sight! The Writers Guild and the Producers association, the AMPTP, is planning to resume formal negotiations on November 26. That's the Monday after Thanksgiving, so maybe everyone will be so stuffed with Tryptophan (a chemical in turkey that makes you sleepy and happy) that they'll be in good moods to strike a deal.
I'm writing this (Friday) from the NBC studio in Burbank and the strikers are out in full force, thrilled that they have a big star visiting--presidential candidate John Edwards. This place is a zoo. It's like the crush of the cameras outside the Oscars but without the red carpet and the organization. (He could have passed for a movie star, a number of writers crushed around me were commenting on his good looks.)
If you're braving the airports this holiday season it's a good idea to do some research. So, here are a couple of my favorite sites for traveling. I like this site AvoidDelays.com. It can be kind of depressing, but it's useful. The site says that on November 14 (this past Wednesday), some 2,011 flights were delayed. Ugh!
Facebook introduced a new ad platform last week, and since then dissent in the media has been slowly growing. After all the buzz about the hot Internet 2.0 company, it remains to be seen if Facebook will fall flat when it actually comes to delivering promised ad revenue.
The entertainment divisions of every media company will suffer from the writers' strike. But media giant Sony is rather well positioned because it's so diversified. I chatted about the strike with Sony CEO Howard Stringer last week and he said if there's a void of new content on TV
A video made by the Writers Guild is circulating the web. As of now it's been seen 111,000 times on Youtube. It dramatically argues that the studios are cashing in on digital distribution and the writers aren't getting a penny. It starts with Disney CEO Bob Iger saying that Disney has about $1.5 billion in digital revenues.
I've spent quite a bit of time reporting on the strike, and being posted in front of the picket lines is perhaps the most surreal environment to be reporting from. I'll admit, I watch a fair amount of TV and it was kinda weird to be jammed in the middle of a sweaty crowd of all the actors from all my favorite shows.
We're in the second week of the writers' strike and there's no sign of any negotiations on the horizon. I've been polling writers, actors, and producers I know and they're all already fed up. But that doesn't mean that there's any resolution in sight.
The writers' strike is bad for the media companies--network ratings are already dropping, which means ad revenues will follow. And the longer a strike lasts the worse it gets. But it's not ALL bad as some companies will actually cash in on an on-air content vacuum. And I'm not just talking about the people producing on-air content and the companies broadcasting it.
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