Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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You can always count on Nielsen/Net Ratings to let you know exactly how huge a pop culture issue actually is. Michael Moore's film, Sicko, released back on June 29 -- is still making waves online. Web traffic to blogs discussing Sicko reached 1.2 million unique visitors in May. By June traffic was down to 814,000, though people are still visiting related websites, especially as the presidential political debate on health care heats up.
The New York Times may be the paper of record, it might have earned the title 'Gray Lady,' but it cannot escape the changing times. I'm not talking about the fact that that print publications across the board are suffering ad revenue declines and subscription dips.
NBC Universal (parent company is GE which also owns CNBC) and News Corp's joint online video venture doesn't have a name (though in some circles it's referred to as New Site), and it's ostensibly launching in September but there's no specific launch date. But somehow it's worth $1 billion dollars, at least based on a 10% stake reportedly being sold to private equity firm Providence Equity Partners for $100 million.
Richard Branson's Virgin Media, said it has delayed its sale until the environment improves enough for all interested parties to bid. The British billionaire Branson is the largest shareholder of this cable TV company, which received one bid from the Carlyle group for some $23 billion, and some nibbles from other private equity players.
There's no question that Blockbuster's livelihood is under attack--the business of driving to a store to rent a DVD and driving back when you're done is threatened from video on demand, and digital downloads, especially since both technologies are getting better and faster. So, looking to avoid going the way of the Beta Max, Blockbuster just purchased online movie downloading company Movielink for under $20 million.
DirecTV earnings came in this morning--with net income down 2 percent from last year and killed by a 22 percent INCREASE in operating expenses. This canceled out the good news that a key revenue metric for the satellite TV business was up 7% thanks to higher demand for High Definition and DVR services. It's that high definition that's DirecTV's saving grace.
News Corp earnings come out after the bell, followed by a conference call at 4:30 eastern. Analysts focus on the call (there's always a Q&A period after the presentation) will be much less on the numbers, and much more on CEO Rupert Murdoch's guidance. The hot topic of the day is Dow Jones. Analysts may ask Murdoch to justify the 67% premium he's paying for the company in an industry facing such slow growth.
DreamWorks SKG couldn't have gotten off the ground more than a decade ago if it weren't for Paul Allen's $500 million investment. Perhaps his work is done--now he's selling $150 million of DreamWorks Animation stock back to the company, and doing a secondary offering to sell an additional 10 million shares to the public.
Warner Music Group--as one of the world's largest recording companies--is a pretty good leading indicator for the embattled music industry. With its fiscal third quarter loss growing to 17 million from 14 million last year, let's just say, there's not much hope for the CD business-- new releases aren't selling as well as they used to, and sales are dropping off much faster in following weeks than they ever did before.
A credit crunch affects any type of leveraged buyout--debt becomes more expensive and harder to obtain, requiring more equity, making returns lower. Considering how many leveraged deals Hollywood has made, that industry should be no exception. Wall Street players--private equity, hedge funds, investment banks--have put together more than $12 billion dollars of financing for the Hollywood studios' 'slates' of films.
Online storefront comiXology is helping comic book authors find new readers and reduce the cost of reaching them.
Facebook's Instagram has signed a $100 million yearlong deal with advertising firm Omnicom, Ad Age reported on Friday.
Debate has surrounded tech sector valuations with some analysts unconvinced that Netflix's stunning rally is here to stay.
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