Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The limos are out, the nail salons are packed, and the paparazzi have been staking their claim on the red carpet space since before dawn. After some clouds this morning, all the starlets who got their hair blown out and the red carpet watchers must be relieved that we're now getting some sunshine. The week before the Oscars in Los Angeles is like rush week at a very well-funded fraternity. Jam-packed with fun, boozy parties and beautiful people. Then today the less pleasant "rush" selection process happens, and some favorites get "hosed." Oh, and the sitting around all day isn't as glamorous as it looks either.
The Oscars aren't until Sunday, but the red carpet is already out, and the stars are getting dolled up to be seen at all the right parties. And last night the hottest star was Barack Obama, who collected some $1.3 million dollars at a fundraiser in Beverly Hills
Take a look at USA Today's bestseller list, right on top is a book that I'd never heard of, called 'The Secret,' by Rhonda Byrne, published by Atria/Beyond Words. The tag line USA Today gives isn't anything out of the ordinary: "Promises to be "life-transforming to all who experience it." I'm sure Da Vinci Code fans said the same thing.
The biggest winner of the Oscars has already started to collect. It's not a celebrity or producer, it's ABC. The network recently wrapped up its ad sales for the telecast on the 25th, grabbing more than $1.6 million per thirty-second spot, for over $80 million dollars in revenue. That's double the revenue in 1998, and up from $72 million total last year.
Microsoft is busy pushing its entertainment offerings. The tech company's new secret weapon in selling digital downloads to play on a cell phone or other devices is a new digital rights management technology called PlayReady. The upside for consumers: content purchased for one mobile device isn't limited to just that gadget. Users can register several devices to share content. This is a rather controversial approach, but could really catch on eventually.
Oakley launches its new "Rolling O Lab," giving a nod to the original mobile marketing vehicle, the Oscar Meyer Wienermobile. Meanwhile, a prized Oscar statuette has left its mantle to join a traveling exhibit that also features Britney Spears' pregnancy test and William Shatner's kidney stone, much to the chagrin of the Academy.
Digital Music Group is making a deal with YouTube to make some of its videos, including 'Gumby', 'I Spy', and 'My Favorite Martian', available on YouTube, and some of its music, to be used in videos uploaded to YouTube. And NBC is introducing Tiki Barber as a new contributor to the Today show and NBC's Sunday night footbal.
Green isn't just cool for Hollywood, it's glamorous for high-end real estate. And one green-friendly real-estate development company is cozying up to celebrities, to launch its new environmentally-friendly apartment building -- right at the western entrance to Beverly Hills. I spoke with David Margulies, the CEO of New Pacific Realty, about being green in Beverly Hills, and the power of a celebrity endorsement.
Sony Pictures announced yesterday that it's scored more private-equity dough -- a third co-financing fund established by Relativity Media. This follows Relativity's Gun Hill 1 and Gun Hill 2 deals, which arranged some $750 million in co-financing producing.
And while everyone's been talking about Cartoon Network's marketing mayhem in Boston, another marketing crime is being prosecuted. Planting gadgets for marketing purposes can be dangerous. Last year Paramount put digital music players on LA Times news racks last April; they broke into the Mission Impossible theme song whenever the racks were opened.
The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment.
The second film in the popular franchise is well on its way to grossing as much as $170 million.
He made a name for himself predicting elections, now Silver's been busy readying his blog for its next incarnation.
The company unveiled results of a new survey about Black Friday and Cyber Monday shopping.