Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter
If you have a high definition DVD player you surely spent hours trying to figure out whether to buy HD DVD or Blu-ray. Or maybe like me you don't have a player to go with your HD TV because it was too confusing and the fear of being left with a Beta player too high.
"American Idol" returns to the airwaves tonight, kicking off its seventh season. Though dropping viewership numbers last year raised concerns about the future health of the franchise, thanks to the writers' strike eliminating most of the competition, Idol is expected to be more popular and more profitable than ever.
Good news for those who want their scripted TV shows back on air: The Directors Guild met all weekend long with the Producers Association, the AMPTP, and it sounds like they might be pretty close to a finding a compromise, which could prompt the writers to make a deal.
The Friday before the Golden Globes awards show Los Angeles is usually hopping: limos ferrying celebs to gifting suites and restaurants packed with eager stars and their reassuring agents and publicists. But this year, it's pretty dead and you'll have no problem getting a dinner reservation Saturday night.
Economic concerns are making Wall Street nervous about the media sector. Today analysts at Goldman Sachs and Sanford Bernstein issued negative reports on the broad media sector. GS's Anthony Noto reduced estimates across communications, media and entertainment sectors.
Yet another sign of the convergence of content and technology: For the first time, a cable company CEO made a keynote speech at CES. This morning, Comcast spacer chief Brian Roberts announced a new strategy, calling it Comcast 3.0.
Here at CES mega digital distribution deals are making headlines. Back in LA, the big news is still the writers strike--and surprise, the big news in both Las Vegas and Los Angeles are totally entwined. The writers are striking to get a bigger chunk of the revenue from the very digital deals announced at CES.
CES is all about gadgets, but this year more than ever it's about getting CONTENT on those gadgets. What's the point of a gorgeous huge, super skinny high def TV, if not to watch high def movies at the touch of your fingertips. And all these fancy mobile devices, aren't they all just means to watch clear video on that tiny screen?
For years, everyone's been waiting for an indication that either Sony's Blu-Ray or Microsoft and Toshiba's Blu-Ray format would emerge triumphant and the other would go the way of the BETA deck. Today, finally, a crucial tipping point in this battle in which the $20 billion dollar home video market is at stake.
The late night shows had their second night return to the airwaves and the networks are glad they are back after the two month hiatus. Their first night brought whopper increases in ratings--Nielsen reporting that Jay Leno, who returned without his writing staff, had his best ratings in years, 47 percent higher than his pre-strike average.
TV streaming service Aereo filed for bankruptcy protection after a U.S. Supreme Court ruled that the company's model violated copyright laws.
Media-market experts are claiming that the new podcast "Serial" could mark a sea-change in listening and advertising habits.
CEO Richard Plepler says HBO isn't hastening the demise of cable bundling by offering streaming content.