Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
It's a big day for Electronic Arts, and a big day for Madden fans. Tonight at midnight Madden NFL 09 goes on sale, the 20th anniversary of the longest-running franchise in sports video games.
Video rental company Blockbuster posted a second quarter loss of $44.7 million, or 23 cents per share, compared to an 18 cent-per-share loss in the year-ago quarter. But, thanks to improved sales the company raised its outlook, predicting a profit of between $21 million and $36 million for the whole year.
But the Olympics are far more than just a boost for NBC Universal, they're also an unprecedented experiment with online content distribution, bound to transform the way media companies distribute their content.
Cable giant Comcast is paying some $125 million for Daily Candy, a lifestyle-oriented website and e-mail newsletter that reaches 2.5 million readers, mostly women. Founded in 2000, Daily Candy publishes 13 daily editions and eight weekly editions, organized by locale or interest.
News Corp's fiscal fourth quarter earnings beat analysts estimates, thanks to strong DVD sales, higher licensing fees for cable networks and the sale of the company's stake in Gemstar-TV Guide International.
Marvel Entertainment's second quarter came in solid, posting a 60 percent increase in net income, and raising its full-year forecast on the boffo performance of "Iron Man" and "The Hulk".
Monday a federal appeals court overturned a lower court ruling that prohibited Cablevision from offering "Network DVRs". This technology allows pretty much anyone with cable to easily and less expensively enjoy the ad-free viewing a DVR allows.
We're mid-way through media earnings, and a distinct trend is emerging: weakness in local ad markets is now spilling over to national cable and broadcast advertising. The media industry is facing all sorts of hurdles. Particularly unfortunate sector challenges at a time when the ad cycle is at a low.
CNBC takes an inside look at the new office Facebook needed after the company topped the 10,000 employee mark.
Charter is in talks with Time Warner Cable about a bid that is likely to be well above the $170 per share, the Wall Street Journal reported.
Playboy on Thursday launched its completely safe-for-work mobile app Playboy NOW, part of a strategy to make more mainstream content.
Digital media ad spending has been on the rise despite a rather flat ad market in the U.S.
Get the best of CNBC in your inbox