Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Since Google bought YouTube last fall it's attracted a ton of eyeballs--51 million users in June alone--but not so much revenue. Google is just now starting to roll out its new ads to try to capitalize on YouTube's loyal audience. Here's how it works. Hit play on a YouTube video, and an ad will pop up in the lower fifth of the screen.
After Michael Bay declared on his blog that he was refusing to direct "Transformers 2" because he was so upset about Paramount ditching the Blu-ray format to be exclusive to HD DVD, Bay has changed his tune. He followed it up with a post saying he'd overreacted, had been convinced by some Blu-ray fans. He says he was convinced to support HD because he learned that HD had cheaper players--around that $200 magic number.
Today, Tribune Company shareholders met in Chicago and approved the $8.2 billion takeover bid led by Sam Zell. They're getting a sweet premium--about 20% over the current stock price Zell is offering, so shareholder approval was never really a big challenge to the deal. But even with shareholder approval, Zell still has plenty of problems on his hands.
The blogosphere is swirling with rumors about how Paramount's decision to ditch the Blu-ray format in favor of HD DVD (see my previous post), could cost the studio big time. It all started with the director Paramount's biggest hit, "Transformers." On a forum on his own blog--www.shootfortheedit.com--director Michael Bay posted the following:
Another battle in the very long war. For years Sony's Blu-ray has been battling with Microsoft and Toshiba-backed HD DVD. And everyone--the studios, the disc and player manufacturers, and consumers--is just dying for one format to emerge victorious and the other format to fall the way of the BetaMax. HD DVD just scored an unexpected win, after Blu-ray had taken the lead. DreamWorks Animation and Viacom's Paramount (including DreamWorks Studio) just committed to releasing their films...
Since I report so much on Rupert Murdoch and News Corp, it seemed only fair to report on his softer side. Despite that fact that Murdoch is known for pushing a conservative agenda in his media outlets, he's promoting what's traditionally been considered a liberal cause -- a campaign against global warming.
Conan O'Brien was spotted by Jane Wells strolling around Universal City walking with an entourage yesterday. And now we know why! "Desperate Housewives" likely will be moved from its current stage here at Universal to accommodate the "Tonight Show," which would move from NBC's Burbank lot just for Conan.
"Transformers" must really have been a huge hit -- isn't imitation the sincerest form of flattery? Since the rights to Transformers are already sold, Hollywood is looking to the next best thing. New Regency is negotiating with the Mark Gordon Co. to bring to the big screen "Voltron: Defender of the Universe," a 1980s Japanese animated TV series.
Everyone gripes about the fact that there's no privacy online and Web surfers' personal information is exploited. But sometimes our actions online should be transparent -- there needs to be some accountability in this world of Wikis, where users are counted on to police inaccuracies and update news.
Goldman Sachs and Deutsche Bank are pulling out of their commitment to underwrite $1 billion of financing for MGM's slate financing deal, according to the Financial Times, which broke the news.We know that the credit crunch is being felt far and wide -- and now we see that it's being felt all the way in Hollywood at the most hallowed of filmmaking institutions. No one is raising any debt right now, and until the credit markets calm down, things will be quiet. Goldman Sachs and MGM were was raising about one billion dollars to finance a slate of MGM productions and co-productions, including the Hobbit, the fourth Terminator movie, and most likely the next James Bond film (co-produced with Sony).
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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