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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Google's YouTube: Ads Showing On A Video Near You Wednesday, 22 Aug 2007 | 4:57 PM ET

    Since Google bought YouTube last fall it's attracted a ton of eyeballs--51 million users in June alone--but not so much revenue. Google is just now starting to roll out its new ads to try to capitalize on YouTube's loyal audience. Here's how it works. Hit play on a YouTube video, and an ad will pop up in the lower fifth of the screen.

  • Transformers' Director Bay "Transformed" To HD DVD Wednesday, 22 Aug 2007 | 3:10 PM ET
    HD DVD player and HD DVD-ROM

    After Michael Bay declared on his blog that he was refusing to direct "Transformers 2" because he was so upset about Paramount ditching the Blu-ray format to be exclusive to HD DVD, Bay has changed his tune. He followed it up with a post saying he'd overreacted, had been convinced by some Blu-ray fans. He says he was convinced to support HD because he learned that HD had cheaper players--around that $200 magic number.

  • Chicago Tribune

    Today, Tribune Company shareholders met in Chicago and approved the $8.2 billion takeover bid led by Sam Zell. They're getting a sweet premium--about 20% over the current stock price Zell is offering, so shareholder approval was never really a big challenge to the deal. But even with shareholder approval, Zell still has plenty of problems on his hands.

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