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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • NBC's New TV Strategy: Prime Time, All The Time Wednesday, 2 Apr 2008 | 12:47 PM ET
    NBC

    In a departure from decades-old network TV standards, NBC is unveiling its first-ever 52-week program schedule. Calling this afternoon's presentation an "Infront" presentation, it leads up to the network "Upfront" presentations in May, when the TV networks traditionally present their fall schedule.

  • Disney's New Best Franchise: The Jonas Brothers Tuesday, 1 Apr 2008 | 12:58 PM ET
    Jonas Brothers

    Disney has shown that its strategy of inexpensively building a franchise on its Disney Channel to exploit across all platforms is pure gold. The company did it with "High School Musical," the runaway hit made-for-Disney Channel TV movie.

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