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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Disneyland's California Adventure was never a hit like the rest of the parks, largely because it lacked the draw of Disney's brands. Now a $1.1 billion overhaul aims to fix all that, starting by tapping into the power of Pixar with a "Cars World" theme, pegged to the successful digitally animated feature.

  • Google's biggest challenge for its online video site YouTube, is getting professionally-created content on board. That means having a serious anti-piracy plan. So, YouTube has finally unveiled its new filtering tools to find copyrighted material.

  • AT&T's Big Mobile Play For Your Cell Phone Tuesday, 16 Oct 2007 | 1:55 PM ET

    The mobile carriers are all chasing the next leg of growth--data services: texting, downloading music, watching videos--everything but making phone calls. And today AT&T is introducing a new way to grow this business--MyMedia Net--an easier way to surf the internet from your cell phone.

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