Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The media world loves to get revved up about elections and this year the issue is voter registration. Norman Lear is spearheading a campaign called "Declare Yourself." And no surprise, Lear, perhaps one of the most successful television writer/producer in TV history, is using his contacts and his expertise, turning TV humor into a tool. He's gotten two of the stars of "Reno 911" to create four videos to get what they're calling "the target demographic" to vote.
I attended the "Transformers" premiere Wednesday night--and my first star spotting epitomized the importance of the film for its parent company. It was Sumner Redstone (he qualifies as a star for the CNBC set) and he was slowly retreating from the hubbub of the red carpet and (surrounded by bodyguards) slipping into a black car.
The Motion Picture Association of America filed suits late Tuesday on behlaf of Paramount Pictures and 20th Century Fox against YouTVpc.com and Peekvid.com. The Wall Street Journal broke the story Wednesday night. The sites don't actually provide copyright-violating material--which is their defence--but they do show users where to find that material, which is the studios' problem with the site.
The businesses of movie making and video game making are tighter than ever. Today, they're rubbing shoulders at the Hollywood and Games Summit. These are two industries that need each other more than ever. Movie studios count on the reliable licensing fees that come from selling 5 million video games. And the video game makers like the fact that by paying a licensing fee they can tap into a guaranteed fan base, and all those marketing dollars the studios have spent. Virtually every big summer movie is also a video game: "Pirates," "Spiderman," "Shreck," and coming up "Ratatouille," "Transformers," and "Harry Potter."
Update: Here's Dimension's response to my blog post: "We are not going to publicly comment on a private business matter." Earlier Post: Two Hollywood insiders just forwarded me an email exchange between Endeavor Agency partner Tom Strickler and Dimension Films President of Production Richard Saperstein about a new “spec” script that Endeavor sold to New Line called “$40,000 Man.” Per Variety, the script is about “an astronaut who finds himself horribly injured in a car accident and rebuilt by the government to be a bionic man, on a budget of $40,000-which makes him not that bionic.” Sounds kind of funny, right?
Legendary Pictures has raised $1 billion plus in new financing, and extended its first-look co-producing and co-financing deal with Warner Bros. through 2012. This means that their first partnership--which they say was profitable--worked out for both parties. About a year ago all my Hollywood banker pals were talking about how the private equity money was going to start pulling out of these movie studios--it's unstable, risky, and Wall Street can get burned.
"Ratatouille" is Disney/Pixar's first joint venture since the acquisition, and the movie--and its associated merchandise -- is exactly why Disney wanted to snap up Pixar. The film's opening on Friday but I got a sneak peak at the premiere a week early, and I was seriously impressed. Call it "Cyrano de Spice Rack", it's the story of a rat who loves to cook, and befriends the garbage boy in the best restaurant in Paris, becoming his secret chef. I was really impressed.
Internet radio sites are declaring a "National Day of Silence" Tuesday, protesting higher royalty rates. The SaveNetRadio coalition (savenetradio.org) is organizing webcasters to fight the higher rates set by the Copyright Royalty Board, which are due July 15, and are retroactive to January 2006. The leader of SaveNetRadio says these new royalties would bankrupt the smaller players and would render the divisions of the large companies unprofitable, putting them out of business, effectively ending Internet radio as we know it.
There's no question that "Sicko" is impacting the national debate on health insurance--but will the movie be a box office hit? It's gotten an incredible amount of press, but as we saw with "Snakes on a Plane," media and YouTube, buzz doesn't always mean box office dollars. (A YouTube search finds 4,800 "Michael Moore" related videos--of those 2,200 come up for "Sicko.)
When MySpace announced the beta launch of its instant messaging system -- MySpaceIM -- I wasn't impressed, I was surprised that MySpace was so late to the game. And what kind of a beta launch is this? It had a soft launch a year ago to give it some legs, before MySpace announced the "official beta." Check out this comparison of traffic ranking of MySpace, YouTube and Facebook traffic.
Online storefront comiXology is helping comic book authors find new readers and reduce the cost of reaching them.
Facebook's Instagram has signed a $100 million yearlong deal with advertising firm Omnicom, Ad Age reported on Friday.
Debate has surrounded tech sector valuations with some analysts unconvinced that Netflix's stunning rally is here to stay.
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