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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Texting: Where Can Investors Cash In? Friday, 28 Sep 2007 | 11:28 AM ET

    There's no question, text messaging isn't just increasingly popular, it's increasingly useful to everyone from Universities (St. John's University used texting to alert the campus of an armed student) to city governments (NYC officials announced they'll begin testing "rapid-alert" programs, sending texts to New Yorkers cell phones).

  • DreamWorks Vs. Viacom: A Real Throw Down Friday, 28 Sep 2007 | 10:47 AM ET

    I love these Hollywood showdowns. Media moguls know how to slap each other in the face more publicly than perhaps any other group. Steven Spielberg, Jeffrey Katzenberg, and David Geffen, just gave Viacom's top brass one of those slaps.

  • The founder of BET, Robert L. Johnson, just announced he's going into a new business--one that has very little to do with his media background. He's going to be buying and operating car dealerships in the southern and midwest regions of the country, partnering with the McLarty-Landers Automotive Group.

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