Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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As the network TV upfront ad sales period comes to an end -- the numbers are surprisingly strong-- back up into the range of $9 billion in advertising revenues, by some estimates up 3% over last year. ABC and CBS are pretty much done with their upfront ad deals, with ABC snagging the biggest price increases per rating point, up 8.5% to 10%. (This means that ratings aren't necessarily up, but advertisers are paying more for lower ratings.)
The New Game Show Craze: YouTubers seem to be obsessed with this Japanese game show clip-- check it out. It's been viewed 2.1 million times! And there have been 1,231 comments made on it. I guess some humor totally transcends culture and language. Take a look...
In the wake of Terry Semel leaving Yahoo and Jerry Yang stepping back in, the question is, how far will those ripples be felt. A couple of my in-the-know sources are predicting that Microsoft will buy Yahoo. And then of course there's speculation that Yahoo might combine with eBay. But let's talk about News Corp talking about swapping MySpace for 25% of Yahoo -- what would that loss mean for News Corp.
Best Buy is known for selling old fashioned music-- you know, CDs? Now Best Buy is pushing to keep up with the iPod set. The big box retailer announced that more than 450 of its stores will carry the Sonos Digital Music System, which it boasts is the only multi-room wireless music system with handheld control. The idea is that customers connect Sonos to their direct music services like Sonos or Pandora, to play music all over their home, starting at $999 for two rooms of music.
While everyone's talking about the shakeup at Yahoo, Google continues to take over the world. Google's video site YouTube is launching its first foreign-language Web sites. Already, over half of the site's audience comes from outside the U.S., but by translating its site into seven other languages is intended to fend off competition. Eventually YouTube will tweak the translated sites to the specific countries-- Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK, featuring local content and being sensitive to cultural issues.
Daniel Snyder continues his buying streak. Today, his Red Zone Capital Fund announced it's acquiring Dick Clark Productions for $175 million, taking a 40% equity stake in the deal, with Snyder becoming chairman of the production company. The key asset Snyder snapped up here is the Golden Globes, which Dick Clark produces, and has a deal to continue to produce until 2011. The company nets $4 million a year just from NBC's license fees and other revenues from that one night event.
So, there's this new Trojan TV commercial premiering Monday. It shows a bar filled with hot women and big fat pigs (www.trojanevolve.com). The hot women reject the men, disgusted, until one of the guys goes to the bathroom and buys a condom. He emerges as a hot guy, and the girl at the bar is thrilled to talk to him. .
The TV ad market has lost millions of dollars of ad revenue to Internet ads, which are more targeted and flexible. But now a new technology company called Visible World, is making TV ad minutes be more valuable than ever. Visible World's Inteli-spot technology allows channels to automatically customize their ads to the time of day, channel, and show they're airing on.
Merrill Lynch reported that Fox (owned by News Corp) is gearing up to launch its business channel in the fall with 30-million plus subscriptions. This could be the largest cable network launch ever, but it's certainly taken them long enough, Fox has been trying to get subscription access for years. And it won't come cheap-- start up costs are estimated to be about $200 million, with News Corp expecting the division to break even by its fourth year. But it sounds like Fox Business Channel won't be anything like CNBC (GE is parent company.)
DirecTV and EchoStar's Dish network are rivals, but apparently they're far less worried about each other than they are about rivals in cable and telecom. DirecTV and Dish are also the kind of rivals who once wanted to merge with each other, but since they can't, thanks to regulatory issues--they're playing nice with each other, to try to make their industry more viable.
Online storefront comiXology is helping comic book authors find new readers and reduce the cost of reaching them.
Facebook's Instagram has signed a $100 million yearlong deal with advertising firm Omnicom, Ad Age reported on Friday.
Debate has surrounded tech sector valuations with some analysts unconvinced that Netflix's stunning rally is here to stay.
Introducing Morning Squawk: CNBC's before the bell news roundup
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