Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The third dimension is coming soon to a theater near you. No I'm not talking about a movie, but rather a high-stakes drama involving the biggest movie studios and theater chains, enmeshed in a battle over who and how the transition to digital 3-D will be financed.
It seems like nearly every month there's a different reason to lament the decline and fall of the publishing industry. Now it's the magazine business that's looking messy, as the Audit Bureau of Circulation's has just released sales numbers for the first half of the year.
It's a big day for Electronic Arts, and a big day for Madden fans. Tonight at midnight Madden NFL 09 goes on sale, the 20th anniversary of the longest-running franchise in sports video games.
Video rental company Blockbuster posted a second quarter loss of $44.7 million, or 23 cents per share, compared to an 18 cent-per-share loss in the year-ago quarter. But, thanks to improved sales the company raised its outlook, predicting a profit of between $21 million and $36 million for the whole year.
But the Olympics are far more than just a boost for NBC Universal, they're also an unprecedented experiment with online content distribution, bound to transform the way media companies distribute their content.
Cable giant Comcast is paying some $125 million for Daily Candy, a lifestyle-oriented website and e-mail newsletter that reaches 2.5 million readers, mostly women. Founded in 2000, Daily Candy publishes 13 daily editions and eight weekly editions, organized by locale or interest.
Brands such as The Chive and Unilever are finding that charity gives them a chance to market themselves in a different way.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.