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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Toshiba HD DVD

    Another battle in the very long war. For years Sony's Blu-ray has been battling with Microsoft and Toshiba-backed HD DVD. And everyone--the studios, the disc and player manufacturers, and consumers--is just dying for one format to emerge victorious and the other format to fall the way of the BetaMax. HD DVD just scored an unexpected win, after Blu-ray had taken the lead. DreamWorks Animation and Viacom's Paramount (including DreamWorks Studio) just committed to releasing their films...

  • Murdoch's other Agenda -- Going Green! Thursday, 16 Aug 2007 | 4:56 PM ET

    Since I report so much on Rupert Murdoch and News Corp, it seemed only fair to report on his softer side. Despite that fact that Murdoch is known for pushing a conservative agenda in his media outlets, he's promoting what's traditionally been considered a liberal cause -- a campaign against global warming.

  • Is Conan Going to be CNBC's Neighbor in LA? Thursday, 16 Aug 2007 | 4:49 PM ET

    Conan O'Brien was spotted by Jane Wells strolling around Universal City walking with an entourage yesterday. And now we know why! "Desperate Housewives" likely will be moved from its current stage here at Universal to accommodate the "Tonight Show," which would move from NBC's Burbank lot just for Conan.

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