Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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After much negotiation, and a tussle with Google, Microsoft snagged a new deal with Facebook. MSFT already handles Facebook's ad sales in the U.S., for the next few years at least. This extends the contract to Facebook's international business--already over half its ad business is overseas, and this is the area that has the biggest growth potential.
News Corp's MySpace is trying to retain a hold on its users who may be tempted by newer, hipper Facebook. So, MySpace is staking a claim in online gaming, partnering with Oberon Media, a company that creates and distributes online games. MySpace's games section will launch in January with hundreds of free "casual" games.
Malibu is so beautiful, and so far from the grind of LA traffic, it's a natural fit for Hollywood moguls and celebrities who want peace and quiet on their private beach, and the ritziness of the local Malibu Country Mart, which of course is home to a Nobu sushi restaurant. The dozens of high powered Hollywood honchos and are now suffering from the terrible wildfires.
Fox knows how to produce content--and now its interactive division is producing a special kind of content for the web. But, these aren't just ordinary 'mobisodes:' this is a show created solely for MySpace TV, which is of course owned by News Corp.
Today AT&T unveiled Napster Mobile to allow AT&T wireless users to browse, sample, and buy music from Napster's 5 million song library, all directly on their cell phones, starting in mid November. A key announcement ahead of AT&T's earnings Tuesday morning at 10 eastern.
The Hollywood screen and TV writers have all cast their votes on whether or not to strike--the deadline was yesterday. And today, at about two or three pm pacific time, the WGA is expected to announce that they've gotten authorization to strike--a nice threat to have in their pocket when they go into the 11th day of negotiations with the Producers on Monday.
Disneyland's California Adventure was never a hit like the rest of the parks, largely because it lacked the draw of Disney's brands. Now a $1.1 billion overhaul aims to fix all that, starting by tapping into the power of Pixar with a "Cars World" theme, pegged to the successful digitally animated feature.
Google's biggest challenge for its online video site YouTube, is getting professionally-created content on board. That means having a serious anti-piracy plan. So, YouTube has finally unveiled its new filtering tools to find copyrighted material.
The mobile carriers are all chasing the next leg of growth--data services: texting, downloading music, watching videos--everything but making phone calls. And today AT&T is introducing a new way to grow this business--MyMedia Net--an easier way to surf the internet from your cell phone.
Amazon launching its third wave of original pilots: three half-hour comedies and two hour-long dramas with big names attached.
Time Warner Cable is experiencing multiple outages nationwide, the company said on Wednesday, but did not specify the nature of the problem.
This is why a breakthrough TV product from Apple has not emerged, according to Walter Isaacson, "Steve Jobs" biographer.
After moving up a month and switching to a weekday evening, the Primetime Emmy awards drew less viewers than previous years.
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