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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • After much negotiation, and a tussle with Google, Microsoft snagged a new deal with Facebook. MSFT already handles Facebook's ad sales in the U.S., for the next few years at least. This extends the contract to Facebook's international business--already over half its ad business is overseas, and this is the area that has the biggest growth potential.

  • MySpace To Facebook: "Game On" With Oberon Deal Wednesday, 24 Oct 2007 | 8:47 AM ET

    News Corp's MySpace is trying to retain a hold on its users who may be tempted by newer, hipper Facebook. So, MySpace is staking a claim in online gaming, partnering with Oberon Media, a company that creates and distributes online games. MySpace's games section will launch in January with hundreds of free "casual" games.

  • Celebs, Moguls Caught Up in Malibu Flames Tuesday, 23 Oct 2007 | 2:41 PM ET

    Malibu is so beautiful, and so far from the grind of LA traffic, it's a natural fit for Hollywood moguls and celebrities who want peace and quiet on their private beach, and the ritziness of the local Malibu Country Mart, which of course is home to a Nobu sushi restaurant. The dozens of high powered Hollywood honchos and are now suffering from the terrible wildfires.

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