Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The moguls are on a buying spree...The latest: Ron Burkle is eyeing tabloid publisher American Media. After he lost the LA Times to Sam Zell, who snapped up the Tribune company (Burkle made a bid with Eli Broad), he's turned to more low-brow fare. American Media has Star, National Enquirer, and less well-known names like Flex and Muscle & Fitness. It's also got tons of debt.
The beginning of the second quarter of 2007 had a slow start at the box office. The first five weeks of Q2 were down 7.2% from the same period a year ago. But this week, all of that will change with "Spider-Man 3" opening on a whopping 4,000 screens on Friday, starting with some midnight screenings Thursday night.
New York City's downtown film fest kicked off with a big gala hosted by Tribeca Films founders Robert DeNiro and Jane Rosenthal last night. All anyone could talk about at the red carpet event was "environmental sustainability," the theme of the party, which was preceded by a series of eco-themed shorts introduced by the King of Environmental Films, Al Gore himself.
On the heels of News Corp doubling the cost of his tabloid, the New York Post -- which is bleeding $70 million dollars annually -- Rupert Murdoch is looking for a plan. The mogul is gathering his top news executives in his Northern California Ranch next week for a three-day confab on how to transition his newspaper empire to the digital age.
Every year the TV networks gather with advertisers at Radio City Music Hall in New York in mid-May. The TV nets trot out their new shows, trying to lure advertisers with big parties and big promises of big hits, everyone hoping to hit the next "Friends." NBC starts off the upfronts on May 14 and I'll be there.
This week the media was dominated by the Virginia Tech killings, and Web traffic reflected the public's obsession. Facebook, the social networking site that's refusing to sell -- even as its valuation nears $1 billion -- got a boost. Traffic to the Virginia Tech Facebook website increased 555% on Monday, April 16 over the previous day.
At its "First Look" presentation to advertisers Tuesday -- like the TV Networks ad upfronts -- AOL announced five web broadband deals. Randy Falco presented partnerships with Dreamworks Animation, Ellen, and reality TV guru-producer, Mark Burnett. These big announcements designed to draw advertising dollars, promising advertisers better metrics on who's watching what, than you can get from TV ads.
Although pay-TV industry was down in 2013, it is expected to rebound throughout the next five years.
Relativity Media has offered up to $1.1 billion to buy Maker Studios, whose shareholders are scheduled to vote Tuesday on a bid by Disney.
The Guardian US and Washington Post were awarded the Pulitzer prize for coverage of secret surveillance by the U.S. National Security Agency.
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