Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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"Ratatouille" is Disney/Pixar's first joint venture since the acquisition, and the movie--and its associated merchandise -- is exactly why Disney wanted to snap up Pixar. The film's opening on Friday but I got a sneak peak at the premiere a week early, and I was seriously impressed. Call it "Cyrano de Spice Rack", it's the story of a rat who loves to cook, and befriends the garbage boy in the best restaurant in Paris, becoming his secret chef. I was really impressed.
Internet radio sites are declaring a "National Day of Silence" Tuesday, protesting higher royalty rates. The SaveNetRadio coalition (savenetradio.org) is organizing webcasters to fight the higher rates set by the Copyright Royalty Board, which are due July 15, and are retroactive to January 2006. The leader of SaveNetRadio says these new royalties would bankrupt the smaller players and would render the divisions of the large companies unprofitable, putting them out of business, effectively ending Internet radio as we know it.
There's no question that "Sicko" is impacting the national debate on health insurance--but will the movie be a box office hit? It's gotten an incredible amount of press, but as we saw with "Snakes on a Plane," media and YouTube, buzz doesn't always mean box office dollars. (A YouTube search finds 4,800 "Michael Moore" related videos--of those 2,200 come up for "Sicko.)
When MySpace announced the beta launch of its instant messaging system -- MySpaceIM -- I wasn't impressed, I was surprised that MySpace was so late to the game. And what kind of a beta launch is this? It had a soft launch a year ago to give it some legs, before MySpace announced the "official beta." Check out this comparison of traffic ranking of MySpace, YouTube and Facebook traffic.
As the network TV upfront ad sales period comes to an end -- the numbers are surprisingly strong-- back up into the range of $9 billion in advertising revenues, by some estimates up 3% over last year. ABC and CBS are pretty much done with their upfront ad deals, with ABC snagging the biggest price increases per rating point, up 8.5% to 10%. (This means that ratings aren't necessarily up, but advertisers are paying more for lower ratings.)
The New Game Show Craze: YouTubers seem to be obsessed with this Japanese game show clip-- check it out. It's been viewed 2.1 million times! And there have been 1,231 comments made on it. I guess some humor totally transcends culture and language. Take a look...
In the wake of Terry Semel leaving Yahoo and Jerry Yang stepping back in, the question is, how far will those ripples be felt. A couple of my in-the-know sources are predicting that Microsoft will buy Yahoo. And then of course there's speculation that Yahoo might combine with eBay. But let's talk about News Corp talking about swapping MySpace for 25% of Yahoo -- what would that loss mean for News Corp.
Best Buy is known for selling old fashioned music-- you know, CDs? Now Best Buy is pushing to keep up with the iPod set. The big box retailer announced that more than 450 of its stores will carry the Sonos Digital Music System, which it boasts is the only multi-room wireless music system with handheld control. The idea is that customers connect Sonos to their direct music services like Sonos or Pandora, to play music all over their home, starting at $999 for two rooms of music.
While everyone's talking about the shakeup at Yahoo, Google continues to take over the world. Google's video site YouTube is launching its first foreign-language Web sites. Already, over half of the site's audience comes from outside the U.S., but by translating its site into seven other languages is intended to fend off competition. Eventually YouTube will tweak the translated sites to the specific countries-- Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK, featuring local content and being sensitive to cultural issues.
Daniel Snyder continues his buying streak. Today, his Red Zone Capital Fund announced it's acquiring Dick Clark Productions for $175 million, taking a 40% equity stake in the deal, with Snyder becoming chairman of the production company. The key asset Snyder snapped up here is the Golden Globes, which Dick Clark produces, and has a deal to continue to produce until 2011. The company nets $4 million a year just from NBC's license fees and other revenues from that one night event.
You may know most of these scenes already, but there is something highly satisfying about rolling through them all successively.
Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.
Anchorage TV reporter Charlo Green commits career suicide, live on the air, for a higher calling—pot.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
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