Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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The writers strike all comes down to money, but how much is really at stake? Right now the writers get 4 cents for every DVD sold and they want to increase that to 8 cents. The 4 cents formula is old, based on VHS, which used to be very expensive to produce. So back in the mid 80s the writers and producers agreed to give writers 1.5% of 20% of DVD revenues (assuming production costs were about 80%).
I'm in front of the Writers Guild headquarters in Los Angeles and right now the leadership of the guild is meeting to ratify to decision to strike and to plan the details of exactly when writers should walk of the job. At the Writers Guild meeting at the LA Convention Center last night, 3,000 writers rallied to push a strike forward and it became clear that this WGA leadership means business.
In the entertainment industry, the idea of being green is very, very cool. You can't go two feet without seeing a Prius--they're even becoming the limo-of-choice for the Oscars. I myself bought a Prius in May and I love it. Not only is it eco-friendly, but it's also incredibly convenient. Not having to fill up that often saves a ton of money, and all that time wasted at the gas station. Tons of time.
Tomorrow's going to be a big day for the telecom and cable industries. The FCC is expected to strike down exclusive contracts between cable TV providers and apartment building owners. This will end the practice that kept competitors from offering their services to residents.
NBC Universal and News Corp's HULU.COM finally launches after six months, plenty of delays, name-calling, and mocking. The joint venture between NBC Universal and News Corp's Fox was announced in March, conceived as a media company-controlled way to distribute a broad range of professionally created content--a viable alternative to YouTube.
"American Gangster"--starring Denzel Washington and Russell Crowe--is one of the most highly anticipated Oscar contenders. It's not hitting theaters until a week from today, November 2nd, but it's already available on Manhattan's piracy central, Canal Street, and in downtown Los Angeles.
After much negotiation, and a tussle with Google, Microsoft snagged a new deal with Facebook. MSFT already handles Facebook's ad sales in the U.S., for the next few years at least. This extends the contract to Facebook's international business--already over half its ad business is overseas, and this is the area that has the biggest growth potential.
News Corp's MySpace is trying to retain a hold on its users who may be tempted by newer, hipper Facebook. So, MySpace is staking a claim in online gaming, partnering with Oberon Media, a company that creates and distributes online games. MySpace's games section will launch in January with hundreds of free "casual" games.
Malibu is so beautiful, and so far from the grind of LA traffic, it's a natural fit for Hollywood moguls and celebrities who want peace and quiet on their private beach, and the ritziness of the local Malibu Country Mart, which of course is home to a Nobu sushi restaurant. The dozens of high powered Hollywood honchos and are now suffering from the terrible wildfires.
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