Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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This week NBC's "Nightly News" regained the top spot from ABC's "World' News". Our sister network's program drawing 8.1 million viewers, two hundred thousand more than ABC. While CBS drew only 6.2 million viewers. In terms of the rest of the evenings ratings, it appears that contests capture viewers hearts.
Miss America was DUMPED. The 86-year-old pageant was dropped by Country Music Television, leaving it without a TV home for the second time in three years. CMT, which is owned by Viacom, and has the rights to air the pageant through 2011 told the organization that it won't take its option to televise the contest in 2008 and after.
Product placement really is everywhere. If you tune into the YouTube drama "Lonelygirl 15" you'll find one of the teen stars chowing down on Ice Breakers Sours Gum. There's even a close-up on the box. And it's a smart way for the Internet soap to boost its revenues, even better than adding an ad to the end of each clip, as the advertisers are guaranteed that the viewer is watching.
They're calling it the XBox 360 Elite, and the "elite" clearly signifies a higher price point and more storage for downloading games and storage-hogging high def movies from X-Box Live Marketplace. The storage is so dramatically increased -- twice the size of the 60-gig PlayStation 3 and six times the storage of the existing XBox -- that this is clearly intending...
There's a rumor going around the web that GE's NBC Universal (GE is the parent company of CNBC) is going to take interactive television to the next level. The idea is that after watching a show like friends you could go onto NBC.com to vote on what should happen in the next show.
Austin's a renowned live music mecca, which is no doubt why it became the home to South by Southwest (SXSW) the annual indie music festival. But it's not just where indie bands come to be discovered and hipster kids come to rock out, it's also the destination for music industry folks to sort out the future of a challenged business. Appropriately for the industry transformed by the ability to download songs over the internet, the music fest is preceded by an Interactive festival.
Every year the movie theater companies and movie studios come together to go over the upcoming slate of films and figure out how to get more people buying movie tickets, their mutual goal. With global box office up 11% in 2006, the mood was positive. And the big sequels coming out this spring and summer -- Shrek, Pirates, Spiderman, Harry Potter -- are sparking confidence that 2007 will be the biggest box office yet, more than $10 billion -- yes BILLION -- domestic. But there are still plenty of issues plaguing the industry.
Hollywood talent agencies are always selling stars, negotiating to get their clients big gigs, whether its writing, starring in, or directing movies and TV shows. But now, the super-agency, which has more than 3,000 clients, is teaming up with an Internet video-streaming company to actually create TV-quality programs for consumers to watch on computers, cell phones and other gadgets like iPods.
The nation's largest radio broadcaster could be the largest media and entertainment sale in history. And if the deal doesn't go through, it's still a big deal. A big deal for shareholders, because if the buyout doesn't happen, the company is likely to be broken up (splitting the radio and outdoor advertising business) or we'll see a stock buyback.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
Discovery plans to rebrand its Hub Network as Discovery Family, in an attempt broaden its ad prospects.
Both Apple and Amazon are going to let their customers share stuff they've bought from their digital storefronts with family members.
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