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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Will "Sicko" Be Healthy At the Box Office? Friday, 22 Jun 2007 | 2:09 PM ET

    There's no question that "Sicko" is impacting the national debate on health insurance--but will the movie be a box office hit? It's gotten an incredible amount of press, but as we saw with "Snakes on a Plane," media and YouTube, buzz doesn't always mean box office dollars. (A YouTube search finds 4,800 "Michael Moore" related videos--of those 2,200 come up for "Sicko.)

  • Is MySpace Over? Friday, 22 Jun 2007 | 2:06 PM ET

    When MySpace announced the beta launch of its instant messaging system -- MySpaceIM -- I wasn't impressed, I was surprised that MySpace was so late to the game. And what kind of a beta launch is this? It had a soft launch a year ago to give it some legs, before MySpace announced the "official beta." Check out this comparison of traffic ranking of MySpace, YouTube and Facebook traffic.

  • Nielsen's Whiting: Exclusive On "Upfront" TV Sales Thursday, 21 Jun 2007 | 11:12 AM ET
    ABC's Grey's Anatomy

    As the network TV upfront ad sales period comes to an end -- the numbers are surprisingly strong-- back up into the range of $9 billion in advertising revenues, by some estimates up 3% over last year. ABC and CBS are pretty much done with their upfront ad deals, with ABC snagging the biggest price increases per rating point, up 8.5% to 10%. (This means that ratings aren't necessarily up, but advertisers are paying more for lower ratings.)

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