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Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

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  • Yahoo Ripple Affect On News Corp., Google, Microsoft Wednesday, 20 Jun 2007 | 10:24 AM ET
    Exterior view of Yahoo Inc. headquarters in Sunnyvale, California.

    In the wake of Terry Semel leaving Yahoo and Jerry Yang stepping back in, the question is, how far will those ripples be felt. A couple of my in-the-know sources are predicting that Microsoft will buy Yahoo. And then of course there's speculation that Yahoo might combine with eBay. But let's talk about News Corp talking about swapping MySpace for 25% of Yahoo -- what would that loss mean for News Corp.

  • Best Buy "Sounds Out" iPod Set Wednesday, 20 Jun 2007 | 10:03 AM ET

    Best Buy is known for selling old fashioned music-- you know, CDs? Now Best Buy is pushing to keep up with the iPod set. The big box retailer announced that more than 450 of its stores will carry the Sonos Digital Music System, which it boasts is the only multi-room wireless music system with handheld control. The idea is that customers connect Sonos to their direct music services like Sonos or Pandora, to play music all over their home, starting at $999 for two rooms of music.

  • Is Google's YouTube On Global Mission? Tuesday, 19 Jun 2007 | 10:45 AM ET
    Elvis on Youtube

    While everyone's talking about the shakeup at Yahoo, Google continues to take over the world. Google's video site YouTube is launching its first foreign-language Web sites. Already, over half of the site's audience comes from outside the U.S., but by translating its site into seven other languages is intended to fend off competition. Eventually YouTube will tweak the translated sites to the specific countries-- Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain and the UK, featuring local content and being sensitive to cultural issues.

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