Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
XM and Sirius Satellite radio--the nation's only two satellite radio operators--have cleared a major hurdle: FCC Chair Kevin Martin recommended approval of their merger. This puts them one step closer to the deal that's now valued at roughly $7.5 billion dollars, based on recent stock prices.
The SEC just approved the plan to split the company's fast and slow growing divisions. A common strategy in this media landscape where old media seems slow and archaic compared to dynamic web-fueled growth.
In this era of web 2.0 nothing is sacred, EVERYTHING is public, and pretty much anyone can be a laptop voyeur into everything from your neighbor's tax bill to your friend's holiday bonus. Zillow.com transformed the way people think about real estate...
The idea is: Spielberg wants to own the movies it makes -- instead of having Paramount own them as it does now. And rumor has it, he wants to distribute through Universal Studios (CNBC's sister company).
A big surprise considering the economic downturn and the challenges and new competition network TV faces. The broadcast networks are bringing in about $9.2 billion for their primetime lineups, up slightly from last year, while analysts expected total sales to be flat to down.
With the Dow plunging and concerns about employment numbers looming, it makes the potential of another strike--this one from the Screen Actors Guild--scarier.
Looking for some good books for the beach? Check out CNBC's summer reading series 2015.
Facebook is testing a video-advertising feature in a major attempt to challenge the dominance of Google’s YouTube in the digital video market.
Disney is merging its consumer product and interactive divisions.
Marketers gave a thumbs up to Facebook's new pricing options for video ads. But many still say the changes aren't enough to make clients happy.