Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Imus Fracas Wednesday, 11 Apr 2007 | 9:51 AM ET

    Imus is in trouble for his offensive remarks, and he's not helping himself any. Now Procter and Gamble -- one of the biggest advertisers in the US -- just pulled all their ads from daytime MSNBC, and Bigelow Teas and Staples are suspending their ads for now.

  • NBC Nightly News #1 And ABC's Of Convergence Wednesday, 4 Apr 2007 | 3:56 PM ET
    NBC News

    This week NBC's "Nightly News" regained the top spot from ABC's "World' News". Our sister network's program drawing 8.1 million viewers, two hundred thousand more than ABC. While CBS drew only 6.2 million viewers. In terms of the rest of the evenings ratings, it appears that contests capture viewers hearts.

  • Miss America

    Miss America was DUMPED. The 86-year-old pageant was dropped by Country Music Television, leaving it without a TV home for the second time in three years. CMT, which is owned by Viacom, and has the rights to air the pageant through 2011 told the organization that it won't take its option to televise the contest in 2008 and after.


Contact Media


    Get the best of CNBC in your inbox

    › Learn More