Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Yet another sign of the convergence of content and technology: For the first time, a cable company CEO made a keynote speech at CES. This morning, Comcast spacer chief Brian Roberts announced a new strategy, calling it Comcast 3.0.
Here at CES mega digital distribution deals are making headlines. Back in LA, the big news is still the writers strike--and surprise, the big news in both Las Vegas and Los Angeles are totally entwined. The writers are striking to get a bigger chunk of the revenue from the very digital deals announced at CES.
CES is all about gadgets, but this year more than ever it's about getting CONTENT on those gadgets. What's the point of a gorgeous huge, super skinny high def TV, if not to watch high def movies at the touch of your fingertips. And all these fancy mobile devices, aren't they all just means to watch clear video on that tiny screen?
For years, everyone's been waiting for an indication that either Sony's Blu-Ray or Microsoft and Toshiba's Blu-Ray format would emerge triumphant and the other would go the way of the BETA deck. Today, finally, a crucial tipping point in this battle in which the $20 billion dollar home video market is at stake.
The late night shows had their second night return to the airwaves and the networks are glad they are back after the two month hiatus. Their first night brought whopper increases in ratings--Nielsen reporting that Jay Leno, who returned without his writing staff, had his best ratings in years, 47 percent higher than his pre-strike average.
I'll admit, even in sunny Los Angeles where the weather doesn't vary much, I check weather.com regularly. Needless to say, the decade-plus I lived on the East Coast, I checked the site daily.
Happy 2008! I'm back from my travels and have spent the day reading up on all the news I missed while away (though news of Benazir Bhutto's assassination was everywhere, the international press doesn't follow Hollywood labor negotiations as closely).
It's that time of the year again, and no, I'm not talking about the holidays. It's Awards Season, and despite the hangover of the Writers Guild strike, which continues to drag on, there's still plenty of fanfare about the the Golden Globes Nominations which were announced today, which as far as I'm concerned, marks the very beginning of the run-up to the Oscars.
We're well into week six of the Writers' Guild strike, and I can say from first hand experience that it's creating quite a weird holiday season here in Hollywood. You can't buy a latte in Beverly Hills without a barista complaining about the fact that the picketing is dragging on.
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