Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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It's Feb. 1, and the February sweeps period has officially started. Fox always gets a boost this time of year from American Idol, but the network isn't sitting on its laurels. It's counting on one of its new shows to bolster the sweeps period -- a game show, "Are you Smarter than a 5th Grader?". I'm not kidding ...
Is there a hotter talent agency in Hollywood than CAA? Apparently not. It's was on fire - literally. The talent agency's new headquarters was evacuated, reportedly because of a kitchen fire. The biggest tragedy for the hundreds of agents and assistants who work in the building: The phones weren't working! Thank god for cell service. ... Gail Berman, recently departed as Paramount Pictures' President and former Yahoo! Media/entertainment chief Lloyd Braun are teaming up to launch BermanBraun.
The Sundance Film Festival awards have been handed out, the deals have been made. Going into the festival the films seemed much less commercial than in previous years. There was no obvious 'Little Miss Sunshine'. The subject matter seemed, in general, more controversial, but that didn't stop some heated deal making.
As Oscar fever starts, statistics -- not bigotry -- snubbed "Dreamgirls"; and studios mine Oscar nomination gold by re-releasing smaller pictures.
News Corp. not only has MySpace, but Fox has its biggest-ever premiere as the "American Idol" brand stays strong. Big ratings changes are afoot as the Sundance Festival gears up. And find out why Jessica Reif Cohen likes Time Warner.
The first award given out at the Golden Globes went to Jennifer Hudson, a reliable clue that she'll win the Oscar. Then there were all those awards for TV. I was rooting for Jeremy Piven, but the fact that Jeremy Irons won for his role in Elizabeth, is certainly a reminder that it's the Hollywood Foreign Press Association not Hollywood voting. Hollywood does love its entourage. Irons makes a good point about his TV role, there isn't as much a divide between the big and small screen anymore.
UPDATE: Gail Berman met with Fox Executives on Thursday – presumably about coming back to Fox in some capacity. Stayed tuned for more ... Here's the scoop on Viacom's Paramount--its new streamlined structure may be the change it needs. So, President of Paramount Pictures, Gail Berman, "resigned"... and Co-President of Production, Allison Shearmur, will also "step down" (fired)... and now the studio will be restructured into four labels that each report directly to Brad Grey. DreamWorks' co-chairman, Stacey Snider, will produce...
Warner Bros just unveiled its new Total HD format - works on either Blu-Ray or HD DVD player - guaranteeing that Warner is one company that can't lose in this format war. With The Beatles song, "So Happy Together," playing loudly on the speakers, and "One Disc For All" heralded up on the big screens, Warner Bros Chairman and CEO, Barry Meyer, looked a lot happier than...
CES in Vegas isn't just about gadgets - more and more every year its about ENTERTAINMENT, which is why I'm here... Big news from Paramount - they just announced its distributing through iTunes. Very interesting that Paramount is following Disney to do digital distribution through iTunes. Sumner also owns a big theatrical exhibition business, so if he’s willing to experiment with iTunes, shouldn’t everyone?
We business journalists like to put a dollar value on things -- and this number is alarmingly larger than I'd ever imagine. On its way to becoming the most lucrative multimedia property of all time, the Idol brand is about to expand. On the Money regular, Ad Age's Claire Atkinson, reporting that Idol is moving towards Idol branded products like...
You may know most of these scenes already, but there is something highly satisfying about rolling through them all successively.
Facebook is set to unveil a new ad platform to improve effectiveness of online ads, the Wall Street Journal reported.
Anchorage TV reporter Charlo Green commits career suicide, live on the air, for a higher calling—pot.
Vivendi sealed a deal to sell its Brazilian broadband unit to Spain's Telefonica in a nearly $10 billion deal.
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