Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
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Ever what happens behind the scenes at high-powered events like the Allen & Co. Media conference in Sun Valley? We caught Google co-founder Sergey Brin behind a huge Canon camera questioning the paparazzi about their gear. Always curious, he wanted to know about camera settings and lenses. And he admitted that his favorite photography subject is the paparazzi itself, showing off some of his shots taken through trees.
I snagged Viacom CEO Sumner Redstone for a sit down interview during Allen & Co's day of tech panels. I was glad to catch him as last night, as Google Chariman and CEO Eric Schmidt told a bunch of reporters asking about Viacom's lawsuit against Google--that Viacom has "built its business on lawsuits."
This is the I caught Sony CEO Howard Stringer on his way out of the Allen & Co. media content panel. Barry Diller pulled him in at the last minute to join himself, Jeff Bezos, and Sergey Brin in the panel discussion. I asked Stringer about his perspective running a company that does both content creation--at the movie studio, music label, and video game division--and distribution (most recently through the digital distribution of the PlayStation 3.)
From the Allen Conference in Sun Valley, Idaho: I just spoke with Sergey Brin who, when asked if Google is interested in acquiring facebook, said " we don't look at companies for acquisition unless they are really interesting.". Then he said that while he thinks the company is interesting he said: "I think they are doing well on their own." He also said google wouldn't go after Facebook unless they came to "talk to us." And it sounded like they certainly haven't approached them yet.
It's been a whirlwind here at the Allen & co. Conference--watching and interviewing all the biggest names in the media world. Everyone's paying close attention to Rupert Murdoch. He rushed into the Sun Valley Inn Wednesday morning just in time for breakfast. .
Our CNBC team at the big Allen & Co. media conference in Sun Valley has just reported back that they spoke with Warren Buffett .. on-camera .. a short time ago. Producer Lacy O'Toole and reporter Julia Boorstin have sent back first word on his comments as they head to a video feed point.
"Transformers" took the box office by storm this weekend, bringing in a total of $152 million at the domestic box office since it opened on Tuesday, and a total of about $250 million worldwide. This isn't just a nice summer opening--this is huge news for Paramount, which is going to get a huge boost from this hit: not just from its take on this film, but also from the fact that it's Paramount's first potential franchise since Mission Impossible. And unlike the MI series, they're not relying on a huge star (Tom Cruise), nor are they paying him a huge chunk of gross.
After all the hubbub about Live Earth, it wasn't quite the worldwide phenomenon everyone was hoping. I had intentions of watching the concert, but ended up spending time outside enjoying the lovely summer weather. The estimated 2.7 million viewers fell short of the 3 million viewers NBC usually draws on summer Saturday nights with repeats and Stanley Cup Hockey.
Tomorrow, the NBC Universal Family brings us Live Earth--with a three hour primetime special on NBC, plus 18 hours of coverage of Bravo and seven hours on our very own CNBC. Plus coverage on all sorts of other channels in the family--including Telemundo, Mun2, Universal HD, and the Sundance Channel. A sign of the power of the Live Earth message, NBC has attracted some top-notch (huge and influential) advertisers--General Motors, Apple, and American Express.
Amazon launching its third wave of original pilots: three half-hour comedies and two hour-long dramas with big names attached.
Time Warner Cable is experiencing multiple outages nationwide, the company said on Wednesday, but did not specify the nature of the problem.
This is why a breakthrough TV product from Apple has not emerged, according to Walter Isaacson, "Steve Jobs" biographer.
After moving up a month and switching to a weekday evening, the Primetime Emmy awards drew less viewers than previous years.
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