Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Pre-Oscar Drama Sunday, 25 Feb 2007 | 7:00 PM ET

    The limos are out, the nail salons are packed, and the paparazzi have been staking their claim on the red carpet space since before dawn. After some clouds this morning, all the starlets who got their hair blown out and the red carpet watchers must be relieved that we're now getting some sunshine. The week before the Oscars in Los Angeles is like rush week at a very well-funded fraternity. Jam-packed with fun, boozy parties and beautiful people. Then today the less pleasant "rush" selection process happens, and some favorites get "hosed." Oh, and the sitting around all day isn't as glamorous as it looks either.

  • The Oscars aren't until Sunday, but the red carpet is already out, and the stars are getting dolled up to be seen at all the right parties. And last night the hottest star was Barack Obama, who collected some $1.3 million dollars at a fundraiser in Beverly Hills

  • A Bestseller's Secret Wednesday, 21 Feb 2007 | 8:18 AM ET

    Take a look at USA Today's bestseller list, right on top is a book that I'd never heard of, called 'The Secret,' by Rhonda Byrne, published by Atria/Beyond Words. The tag line USA Today gives isn't anything out of the ordinary: "Promises to be "life-transforming to all who experience it." I'm sure Da Vinci Code fans said the same thing.


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