Julia Boorstin

CNBC Media and Entertainment Reporter

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • It's Feb. 1, and the February sweeps period has officially started. Fox always gets a boost this time of year from American Idol, but the network isn't sitting on its laurels. It's counting on one of its new shows to bolster the sweeps period -- a game show, "Are you Smarter than a 5th Grader?". I'm not kidding ...

  • Paramount

    Is there a hotter talent agency in Hollywood than CAA? Apparently not. It's was on fire - literally. The talent agency's new headquarters was evacuated, reportedly because of a kitchen fire. The biggest tragedy for the hundreds of agents and assistants who work in the building: The phones weren't working! Thank god for cell service.  ...  Gail Berman, recently departed as Paramount Pictures' President and former Yahoo! Media/entertainment chief Lloyd Braun are teaming up to launch BermanBraun.

  • Heated Deal Making at Sundance Monday, 29 Jan 2007 | 3:27 PM ET

    The Sundance Film Festival awards have been handed out, the deals have been made. Going into the festival the films seemed much less commercial than in previous years. There was no obvious 'Little Miss Sunshine'. The subject matter seemed, in general, more controversial, but that didn't stop some heated deal making.


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