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Program Highlights

This Week on World Business - 3rd July 2009

Cover Story: Flying Blind – Chris Bockman
Airbus has just delivered its first "made in China" airplane at its brand new assembly line in Tianjin. It’s a big gamble for the European airplane maker. By setting up a factory in China it hopes to sell thousands of aircraft to Chinese carriers, but runs the risk the Chinese could copy the technology and become serious competitors to both Airbus and Boeing.
The Hard Sell – Joanna Harrison After more than a decade of economic growth, corporate spending on advertising could hardly have been higher. It was a golden age for ad agencies and marketing departments but now as recession bites, companies are trying to reach their customers in ways that are more innovative and above all cheap.

Strength and Sustenance – Nick Easen While the effects of the global recession might be damaging to the developed world, in the world’s poorest countries they can be disastrous. The economic crisis has already pushed another 100 million people into poverty, meaning malnutrition is becoming an increasingly serious issue. One unique solution to the problem is bringing together NGOs, governments and the private sector to help in some of the world’s most heavily populated countries - including Bangladesh.

Interview with Marc van Ameringen – Eckart Sager The head of GAIN was inspired to tackle the problem of malnutrition by the fall of apartheid and what can be achieved by a few dedicated people working together. But the scale of the problem is still huge, and poor nutrition can hold back the economic development of entire countries. Eckart Sager sat down with the executive Director of GAIN Marc van Ameringen to find out more

A Rocky Road – Simon Mars It’s not the best time to be involved in a business that combines both the automobile and entertainment industry with both having taken heavy hits from the global recession. But don’t tell that to Abu Dhabi which believes that sponsorship of the World Rally Championship - as well as cosponsoring its own team – is bringing the emirate substantial benefits.

Next week on World Business:They may lack PCs, let alone internet connections. But cash strapped farmers in China are now getting a leg-up thanks to a micro-credit scheme with a difference.

About the Show

As the world gets smaller you need better information about how business is changing both it and the way you live.

On "World Business," Managing Editor John Defterios and our team of international correspondents cover every corner of the globe, tracking the business trends that are going to affect you.

We talk to the big names, from Bill Gates to Giorgio Armani and Jack Ma to Thabo Mbeki. Plus we introduce you to the new movers who are changing the landscape. We cover the business of sport, entertainment, fashion and technology. From the emerging coffee culture in China to the risks and rewards for investors in Iran, we investigate it.

Understand the business trends that are already changing your life with "World Business."

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