Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

CNBC's Darren Rovell has the inside track on sponsors, superstar drivers and fans who have made NASCAR a multi-billion dollar business.

A cherished pastime has evolved into a multi-billion dollar industry. From champions to the big business of on-line betting, the Run for the Roses has become the icon of American horse racing.

UFC is a mix of muscle and mayhem making money hand over fist. CNBC goes inside the octagon with front man Dana White and the billionaire backers who turned the league into a global sensation.

An unprecedented look inside Nike's $16 billion empire.  The visionary.  The Superstars. The shoes.  Nike Chairman Phil Knight, Michael Jordan, Tiger Woods, LeBron James, and Charles Barklet reveal how they inspired a cultural revolution.