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Run for the Roses: Kentucky Derby and the Business of Horse RacingRun for the Roses: The Kentucky Derby and the Business of Horse Racing

The $4 Billion Industry


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Current DateTime: 03:02:33 01 Dec 2009
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  • The Four Billion Dollar Industry 

      Breeding horses is big business, bringing in $4 billion a year in Kentucky. It's easy to see why the success of the breeding industry directly affects the success of the Derby.

  • Big Hats and Strong Drinks 

      The Kentucky Derby isn't just about the horses. More than 120,000 mint juleps are sold during Derby weekend. And then there's the big fashion/big business of Derby hats.

  • Online Betting 

      More than $100 million is bet on the Kentucky Derby. With growing competition from casinos and online gambling, horse racing is a sport in transition. Revenues are up, yet racetrack attendance is down.

  • Jocky School 

      CNBC’s Melissa Francis looks inside famed jockey Chris McCarron's North American Racing Academy, the only program of its if kind in the U.S. Jockey Gary Stevens comments on the importance of this two-year program, a place where young jockeys start their careers.



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