Oprah Winfrey is one of the most well known cultural and financial icons of our time. CNBC's Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.
Talk show superstar Oprah Winfrey is one of the most well known cultural and financial icons of our time. CNBC’s Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.
Talk show superstar Oprah Winfrey is one of the most well known cultural and financial icons of our time. CNBC’s Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.
CNBC's Dennis Kneale talks to business owners Lisa Price, of Carol's Daughter, and James Lou, of DDB, about their first-hand experience with "the Oprah effect."