LAFCO pitched their European bath and body products to Oprah's Favorite Things Show for seven years. After being featured on the show 2007, sales peaked at more than a million dollars in just 30 days, with CNBC's Carl Quintanilla.
Talk show superstar Oprah Winfrey is one of the most well known cultural and financial icons of our time. CNBC’s Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.
Talk show superstar Oprah Winfrey is one of the most well known cultural and financial icons of our time. CNBC’s Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.
CNBC's Dennis Kneale talks to business owners Lisa Price, of Carol's Daughter, and James Lou, of DDB, about their first-hand experience with "the Oprah effect."