2010 ‘Challenging Year’ for Consumers: CEO

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“We said going into 2009 that it would be a challenging year from a consumer point of view, and we believe the same will be the case for 2010,” Jørgen Buhl Rasmussen, CEO of Carlsberg told CNBC Wednesday. Carlsberg is “prepared for challenging conditions,” he said, adding that "if the world turns out to be nicer, I’m sure we can handle that too.”

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2010 ‘Challenging Year’ for Consumers: CEO

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