The cost of Super Bowl ads went up again this year to $2.7 million per 30-second spot. CNBC's Darren Rovell has the latest on how some brands are getting a bang for their buck.
Insight on this year's Super Bowl of retail, with Stacy Janiak, Deloitte vice chairman & U.S. retail leader; Eric Beder, Brean Murray, Carret & Co.; and CNBC's Simon Hobbs.