Until this year, this annual "Upfront" ad sales week in May has been reserved for the broadcast networks to sell their ad time. But this year Time Warner's Turner cable channels positioned their upfront ad sales period smack dab in the middle of the action, sending the message that they're taking on the nets head-on.    Read More

The CW's big hit is without a doubt "Gossip Girl." Talk about buzz. But it hasn't been enough to juice up ratings. But of course the CW is bringing it back on Monday nights followed by "One Tree Hill." An interesting note about "Gossip Girl": afraid that streaming the show has hurt its TV ratings this season it's not being offered online.   Read More

On day two of the upfronts, ABC presented its lineup, which is primarily about building on current hits. It makes sense: ABC grabs some of TV's best ratings with the likes of "Grey's Anatomy" and "Desperate Housewives."    Read More

NBC kicked off the upfront ad presentations this week, but the network did it differently. NBC (parent network of CNBC) already unveiled its primetime lineup six weeks ago, so NBC's upfront week extravaganza wasn't a presentation, but more of a theme park-like interactive attraction.   Read More

Today kicks off the upfront ad sales period--the week in which the broadcast networks traditionally aim to sell the majority of their primetime ad inventory. But this year you won't see the traditional star-studded red carpets, screenings of strings of pilots or post-presentation extravaganzas at New York landmarks like Tavern on the Green.    Read More

Back in 1957, Disneyland opened up a Jetsons-esque "Home of the Future" featuring all sorts of far-out gadgets like microwaves (!) and giant TVs (!). Some of them became realities in every American home. Others, like the floating furniture, well... Now, Disney is taking a whole new approach to the idea. I got a sneak peak at Disneyland's "Innoventions Dream Home," which opens in Tomorrowland on June 16.   Read More

News Corp. is benefiting from its global diversity and a strong TV business, and it doesn't seem to be hurt by the U.S. economy's downturn. And now, investors are saying the stock is undervalued.    Read More

News Corp raised its guidance earlier this year, so now the big question facing the company is whether, in the face of an economic slowdown, it'll be able to live up to those higher expectations.    Read More

The Walt Disney Company reported another stellar quarter, with earnings of 58 cents per share, blowing away Wall Street's consensus earnings estimate of 51 cents per share, while revenue came in at $8.71 billion, also beating analyst expectations, and up 10 percent over last year.    Read More

Disney reports after the bell Tuesday and Wall Street is anxious to see how the media giant holds up in light of the economic downturn. The company's division most in the spotlight is Parks and Resorts and the question being how much consumer spending will hurt park attendance and revenues.    Read More