At the National Cable Show in Washington, DC this week, the cable content giants are embracing the idea of "TV everywhere" — giving people who pay for cable TV, access to more content, on-demand.
The idea is that the more added-value consumers get, the more they'll think it's worth paying those bills. It's clear that consumers are spending more time streaming content on their mobile devices-- and want more flexibility.
The question is how cable content companies want to handle their digital distribution strategy.




