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The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
CNBC's Steve Liesman explains why experts believe the rate cycle could be "different this time."
The FMHR traders reveal their final trades.
Digging into retail investment action amid the holiday season, with Nicole Sherrod, TD Ameritrade Trader Group.