Media Money with Julia Boorstin
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In the wake of Yahoo's announcement on Monday that it's snapping up Tumblr for $1.1 billion, the attention has shifted to which companies could be next.
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Pre-Oscar Drama
Posted By: Julia Boorstin
The limos are out, the nail salons are packed, and the paparazzi have been staking their claim on the red carpet space since before dawn. After some clouds this morning, all the starlets who got their hair blown out and the red carpet watchers must be relieved that we're now getting some sunshine. The week before the Oscars in Los Angeles is like rush week at a very well-funded fraternity. Jam-packed with fun, boozy parties and beautiful people. Then today the less pleasant "rush" selection process happens, and some favorites get "hosed." Oh, and the sitting around all day isn't as glamorous as it looks either.
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Pre-Oscar Parties, Democrats And A Vanity Fair Soiree
Posted By: Julia Boorstin
The Oscars aren't until Sunday, but the red carpet is already out, and the stars are getting dolled up to be seen at all the right parties. And last night the hottest star was Barack Obama, who collected some $1.3 million dollars at a fundraiser in Beverly Hills
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A Bestseller's Secret
Posted By: Julia Boorstin
Take a look at USA Today's bestseller list, right on top is a book that I'd never heard of, called 'The Secret,' by Rhonda Byrne, published by Atria/Beyond Words. The tag line USA Today gives isn't anything out of the ordinary: "Promises to be "life-transforming to all who experience it." I'm sure Da Vinci Code fans said the same thing.
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Cashing In On The Oscars
Posted By: Julia Boorstin
The biggest winner of the Oscars has already started to collect. It's not a celebrity or producer, it's ABC. The network recently wrapped up its ad sales for the telecast on the 25th, grabbing more than $1.6 million per thirty-second spot, for over $80 million dollars in revenue. That's double the revenue in 1998, and up from $72 million total last year.
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Microsoft's Big Play; The Big Push For Mobile Video
Posted By: Julia Boorstin
Microsoft is busy pushing its entertainment offerings. The tech company's new secret weapon in selling digital downloads to play on a cell phone or other devices is a new digital rights management technology called PlayReady. The upside for consumers: content purchased for one mobile device isn't limited to just that gadget. Users can register several devices to share content. This is a rather controversial approach, but could really catch on eventually.
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Oakley 'Rolls' Out New Marketing Plan
Posted By: Julia Boorstin
Oakley launches its new "Rolling O Lab," giving a nod to the original mobile marketing vehicle, the Oscar Meyer Wienermobile. Meanwhile, a prized Oscar statuette has left its mantle to join a traveling exhibit that also features Britney Spears' pregnancy test and William Shatner's kidney stone, much to the chagrin of the Academy.
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Digital Music Group Teams Up With YouTube; Tiki Barber Joins NBC
Posted By: Julia Boorstin
Digital Music Group is making a deal with YouTube to make some of its videos, including 'Gumby', 'I Spy', and 'My Favorite Martian', available on YouTube, and some of its music, to be used in videos uploaded to YouTube. And NBC is introducing Tiki Barber as a new contributor to the Today show and NBC's Sunday night footbal.
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Green Glam Housing: Celebs Back Eco-Condos
Posted By: Julia Boorstin
Green isn't just cool for Hollywood, it's glamorous for high-end real estate. And one green-friendly real-estate development company is cozying up to celebrities, to launch its new environmentally-friendly apartment building -- right at the western entrance to Beverly Hills. I spoke with David Margulies, the CEO of New Pacific Realty, about being green in Beverly Hills, and the power of a celebrity endorsement.
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Private Equity Chases Sony -- Again
Posted By: Julia Boorstin
Sony Pictures announced yesterday that it's scored more private-equity dough -- a third co-financing fund established by Relativity Media. This follows Relativity's Gun Hill 1 and Gun Hill 2 deals, which arranged some $750 million in co-financing producing.
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More Marketing Mayhem
Posted By: Julia Boorstin
And while everyone's been talking about Cartoon Network's marketing mayhem in Boston, another marketing crime is being prosecuted. Planting gadgets for marketing purposes can be dangerous. Last year Paramount put digital music players on LA Times news racks last April; they broke into the Mission Impossible theme song whenever the racks were opened.
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About Media Money
Media Money keeps you ahead of the curve in the ever-changing but always exciting media business. From Hollywood to Bollywood, digital explosions to perils in publishing, Julia Boorstin brings you the insight you need to better understand this evolving but ever entertaining industry.
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Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and author of CNBC.com's "Media Money" blog.