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The service has become a major force in holiday retail, helping consumers find products and stores market to the right consumers.
Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.
The "Squawk on the Street" crew discusses the changing of the guard at General Motors as Mary Barra is set to succeed Dan Ackerson as CEO.
The Federal Reserve could begin to taper its bond purchases as early as next week, reports CNBC's Steve Liesman.
Bart Chilton, Commodities Futures Trading Commission commissioner, shares his thoughts on a new rule that will bar banks from proprietary trading and limit alternative investment activities.