Adobe Systems is due to announce the launch of Adobe Primetime, a package of tools to transform the way companies distribute TV over the web.

Designed to make it easier and cheaper to stream video over the web, the bundle of tools addresses every step of the process, from streaming smoothly to mobile devices, to authenticating subscribers, to protecting from piracy, to making money from videos by inserting targeted ads, and then measuring what's being watched and how well ads work.

When General Motors pulled its advertising dollars from Facebook just days ahead of the social network's IPO in May 2012, it dealt Facebook a massive blow. Although it only pulled about $10 million in paid ads, GM's move raised major questions about the efficacy of Facebook's ad products. Now, 11 months later, the automaker is returning to Facebook.

Starting Monday, GM is running what it calls a "test program" on Facebook for the Chevrolet Sonic, which will be entirely focused on mobile ads..

Disney will be laying off about 150 people at its film studio by the end of the week, according to sources close to the situation. Insiders say that the number of pink slips in the works is less than 5 percent of the studio. The layoffs will be particularly focused on home entertainment as the company adjusts to industry-wide declines in DVD sales. Though kids' movies, like many of Disney's have been more resilient, the company is still affected by declining sales. Instead, the studio is focusing more on digital distribution, which requires fewer people.

(Read More: No Decision Yet on Reuniting 'Star Wars' Cast: Disney CEO)

Other areas at the studio will see cuts as well, including the technology division, described by one insider as "bloated," and distribution. The studio is releasing just 10 films this year, five fewer than in 2009, which means a smaller staff is needed, both for managing the distribution, as well as marketing.

As Disney completes an internal review looking for areas where it could make cost cuts to adjust to shifting business models, we could see other cuts as well. For example, the consumer products business could see changes to adapt to different licensing models. Last week Lucasfilm shut down its traditional video game production and laid off about 150 people. And last year Disney Interactive laid off about 50 employees as it shut down a Texas game studio.

(Read More: Hong Kong Disney Ends Seven-Year Itch to Make Money)

Disney is not making these layoffs because it's going through a rough spot-- in fact it's quite the opposite. The stock is trading at an all-time high and in its last fiscal year the company reported record results. CEO Bob Iger is looking for inefficiencies as he looks to maintain the company's growth.

California became the 43rd state to join the Powerball lottery on Monday, with an estimated starting jackpot of $60 million. Ahead of the new game's debut, the lottery rolled out a huge promotional push for the $2 tickets and bigger potential jackpots than Super Lotto Plus and Mega Millions.

The state has been peppered with billboards that said "believe" and TV commercials to the song "California Dreaming."

The highly anticipated sixth season of "Mad Men" returns to AMC Sunday night with a two-hour debut show.

"Mad Men" is known for its rave reviews and a cultural impact much bigger than its viewership—just 3.5 million viewers tuned in to the season five premiere. The show has repeatedly swept the Emmy Awards and it's drawn an incredible amount of press coverage.

It has also sparked a resurrection of a certain retro style—Banana Republic struck a deal with the show to sell the Mad Men Collection. Perhaps most impressively, it launched the renaissance of what was once a quiet basic cable network, AMC, and its parent company, AMC Networks.

Roger Ebert has died of complications of cancer at age 70.

He was the film critic of the Chicago Sun-Times since 1967 and his reviews were syndicated in more than 200 newspapers around the world.

He also wrote more than 15 books, including several best sellers, and was known for his TV shows.

Editor's Note: At a media event Thursday, Facebook unveiled new software called 'Home' that will be deeply integrated with Google's Android operating system.

The social giant also announced the HTC First, which is the first mobile device that will come pre-installed with Facebook's new Home software.

The new software will be available for download on April 12 in the Google Play Store and the HTC First phone will go on sale the same day at AT&T stores in the U.S. The phone will retail at $99.99.

CNBC covered the event live, scroll down to read more about Facebook's new 'Home' applications below.

The Securities and Exchange Commission is moving into the 21st century with its announcement that companies can use social media to communicate important information.

The SEC "confirms that Regulation Fair Disclosure applies to social media and other emerging means of communication." The key thing: Companies just need to alert investors "which social media will be used to disseminate such information."

What's the upshot of this news?

Shares of Nuance Communication closed almost 6 percent higher on Tuesday after activist investor Carl Icahn disclosed a 9.27 percent passive stake in the software company.

Most consumers may never have heard of Nuance, but its software has likely heard their voice. It's the leader in speech recognition technology, powering everything from Apple's Siri to banks' customer service calls.

Just Monday, Nuance announced a big move into voice activated ads that talk back. The company is partnering with ad agencies, ad networks and publishers to tackle the $8 billion-plus mobile ad market, with the goal of making them more engaging and effective.

On Thursday, Facebook is hosting a big event to unveil its "new home on Android."

What does that mean? We expect to see a new Facebook operating system for Google's Android phone, which the social network will showcase on an HTC handset. Sources said it will effectively give users the option of making Facebook your phone's home screen of sorts.

It makes sense that Facebook is doubling down on mobile: It wants users to spend more time not just with its core social network, but also with its other mobile services, including texting, voice calling, and email. And though it hasn't launched Graph Search yet on mobile devices, it will eventually, and that'll provide another mobile revenue opportunity.