The new "tailored audiences" tool is designed to dramatically improve advertisers' return on investment, and boost Twitter's bottom line.» Read More
Having found such a following for its sharks-in-a-tornado flick, the cable network took to social media to ask fans to create a tagline for the sequel.
Microsoft is facing some big challenges, including the industrywide decline in PC sales. The focus of earnings for Google will be on its core search business.
After putting Hulu up for sale, its parent companies, Disney, 21st Century Fox, and NBC Universal, CNBC's parent company, are announcing the streaming-video company is no longer for sale.
Google Executive Chairman Eric Schmidt is all fired up about Motorola's launch of the Moto X smartphone. At Sun Valley, he talks with CNBC about its launch, immigration reform and the NSA.
Marc Andreessen is bullish on startups and the economy. At the Allen Company conference in Sun Valley, he said he was most excited about is are new collaborative business models.
CNBC's Julia Boorstin caught up with Liberty Media's John Malone at the Allen & Co. conference, where he called for consolidation in the cable business. Will he strike a deal?
Sun Valley is always about deal makers and deal maestros. Liberty Media's John Malone, who made a late arrival on Wednesday, knows a thing or two about how to do a deal.
Here in Sun Valley, they are not just talking about deals, they're also discussing disruptive new technologies. The business generating perhaps the most conversation is television.
Allen & Co. launched its media and tech conference Tuesday, with about 300 media moguls, tech titans, start-up CEOs, and high- profile VCs and investors gathering in Sun Valley, Idaho.
The fact that investors ignored the disappointing "Lone Ranger" box office receipts points to a couple key trends at Disney, and its studio in particular.
High-profile start-up sales have drawn the attention of investors. Now some of the world’s largest companies want a piece of the action.
How to become a better venture capital investor is the topic of the 500 Startups conference in San Francisco.
Total U.S. spending on ads was virtually flat in the first quarter of 2013, with a 0.1 percent year-on-year decline, while the outlook remains subdued, according to a study from Kantar Media.
Facebook's "surprise" product announcement Thursday was the launch of video for Instagram.
James Gandolfini and his Soprano family pioneered a new era of premium original TV content. For the first time, TV content started to draw as much respect as top quality movies.
Jeffrey Katzenberg is changing DreamWorks Animation from a movie studio with a few big films a year to a multiplatform media business.
Netflix has struck its largest original content deal ever, investing further in kids' content with new original series from DreamWorks Animation.
DreamWorks Studios Steven Spielberg talks to CNBC's Julia Boorstin in an exclusive Interview.
CNBC's Julia Boorstin speaks to DreamWorks Animation CEO Jeffrey Katzenberg about the company's partnership with the Chinese government and its deal with Netflix.
George Lucas talks to CNBC's Julia Boorstin in this exclusive interview.