A year after Facebook's initial public offering, the question is: What's the plan for Facebook's future? What does it need to do to remain the dominant social network and to pull its stock price back above where it priced its IPO.
Rupert Murdoch Tweeted Thursday night a warning "Look out Facebook! Hours spent participating per member dropping seriously. First really bad sign as seen by crappy MySpace years ago.."
Facebook said the rumors that it's losing its cool factor for the younger demographic aren't true. In its most recent earnings call, in a response to a question about some studies showing a shift in behavior, the company called younger users its "most engaged and active." But the company acknowledged it's carefully watching the trend. Competition is rising, so investors are wondering what Facebook will do to hold on to its crucial, and often fickle, younger users.