Cyber Monday Kicks Off Online Shopping Season

Tom Brennan
Monday, 27 Nov 2006 | 11:43 AM ET

As we've said--it's "Cyber Monday" – the official start of the online shopping season. Analysts predict almost $460 billion in holiday sales are up for grabs this year--and retailers are boosting their search engine marketing budgets to draw in shoppers.

There does seem to be a bit of hype at work though: "Cyber Monday" is only the ninth-largest online shopping day of the year. So how’d this phenomenon come to be? On Morning call--Jeffrey Grau of E-Marketer and Patti Freeman of Jupiter Research talk about Cyber M-day--and put it in perspective.

Online Retail
What are retailers doing to make sure their sites are seen on Cyber Monday? Patti Freeman Evans, Jupiter Research Sr. Retail Analyst, and Jeffrey Grau, E-Marketer Sr. Analyst, share their insight.

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