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More about NFLShop.com

While we're on this topic, the NFL is definitely the best of all sports leagues in terms of trying to sell you their gear. I got the NFLShop.com catalogue the other day. An amazing 21 of the 57 pages in the catalogue are Dolphins products, including the front and back cover. Now that's absolutely brilliant. I'd hate to tell them that I'm not a Dolphins fan – I root for the Jets, but it's actually easy for me to put it all together. The only Jets game I go to each year is Jets-Dolphins at Dolphins so the NFL thinks that I'm a Dolphins fan that just happens to live in New Jersey. Now that's what we call targeted marketing.

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