Call this the long overdue Spring sales surge for the pick-up truck.
It may not be sexy, but the importance for automakers and the U.S. economy cannot be overstated.
"Housing is beginning to improve, and that's fueling our pick-up sales," said Kurt McNeil, Vice President of U.S. Sales for General Motors.
In April, the big 3 all saw big sales for their pick-ups.
- Ram Trucks up 49%
- Ford F-Series up 24%
- GM Pick-ups up 23%