VW: Will More Shock Ads Really Work?
Senior Editor, CNBC
Companies and advertisers usually have no shame in imitating an ad that really works--but rarely do you see a company copy itself. But that's exactly what Volkswagen is doing with its new Passat ads--after the success it had with the same idea for Jetta. Will it work?
Jean Halliday is an automotive reporter for Ad Age Magazine. She spoke with Becky Quick on "Squawk Box." Halliday says she's not a fan of "shock advertising" and believes this might not work the second time. She says VW should think about saying something else in their ads to promote their cars--besides safety. She mentioned that Volvo has pretty much cornered the market on safety.
Halliday says--it's "wait and see" in order to find out if the new ads will work.