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Toyota Has Most Loyal Customers

Put Toyota #1 again.

The latest survey of customer by J.D. Power shows almost two thirds of Toyota's buyers are return customers. Toyota supplants Lexus as the top brand for customer loyalty. Lexus was second, followed by Honda, BMW and Scion. The top American brand is Cadillac at #6, retaining more than 55% of it's buyers.

Toyota finishing first is not a surprise given the automaker ranks near the top of quality surveys, and its gas electric Prius and redesigned Camry are both selling well. But even Toyota older models, like the Corolla have higher sales in 2006.

Overall, the total number of car buyers staying with their previous model dropped from 49.6% in 2005 to 47.9 % in 2006.

J.D. Power surveyed more than 138,630 new-vehicle buyers and lessees, of which 82,274 replaced a vehicle.

Questions? Comments? BehindTheWheel@cnbc.com


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