GO
Loading...

Enter multiple symbols separated by commas

Toyota Has Most Loyal Customers

Put Toyota #1 again.

The latest survey of customer by J.D. Power shows almost two thirds of Toyota's buyers are return customers. Toyota supplants Lexus as the top brand for customer loyalty. Lexus was second, followed by Honda, BMW and Scion. The top American brand is Cadillac at #6, retaining more than 55% of it's buyers.

Toyota finishing first is not a surprise given the automaker ranks near the top of quality surveys, and its gas electric Prius and redesigned Camry are both selling well. But even Toyota older models, like the Corolla have higher sales in 2006.

Overall, the total number of car buyers staying with their previous model dropped from 49.6% in 2005 to 47.9 % in 2006.

J.D. Power surveyed more than 138,630 new-vehicle buyers and lessees, of which 82,274 replaced a vehicle.


Questions? Comments? BehindTheWheel@cnbc.com

Autos

  • A trader on the floor of the New York Stock Exchange.

    August is here, bringing the final few pieces of data the Fed has left to consider before September.

  • 2016 Buick Regal GS

    Buick is cutting the price of one of its top car models in an effort to appeal to younger buyers, USA Today reports.

  • Supercars invade London

    CNBC's Hadley Gamble reports on why wealthy visitors to London are bringing with them their luxury supercars.