Enter multiple symbols separated by commas

Barnesandnoble.com CEO On Gift Cards


If you thought it was all about books at Barnesandnoble.com, you'd be on the wrong page of the holiday sales ledger, so to speak. CEO Marie Toulantis made that clear on "Power Lunch."

Toulantis said DVD sets "continue to be great sellers," adding that new boxed-sets of hit TV shows like Lost, The West Wing and Seinfeld were attracting interest this season.

Of course, top-selling authors weren't doing too badly, either. James Patterson, Stephen King and Michael Crichton all have new books out, something of a rarity.

v id="gcid1">


Toulantis was just the latest to confirm the boom in gift cards, whose sales are expected to jump from $19 billion in 2005 to $30 billion this year. Toulantis mentioned her company's "great, new designs" that appeal to adults and childrena alike.

She also rejected the latest buzz about predatory hackers, stealing card information, saying "there are ways to detect that kind of fraud."


Latest Special Reports

  • Financial Advisor

    CNBC looks at how technology, product development, succession plans and client relations impact financial advisory firms.

  • Waitress tablet

    Trailblazers leveraging the power of technology and innovation to grow their business—and disrupt the competition.

  • Is an active twist on passive investing the right portfolio move? An inside look at the rise of ETF strategists.