Christina Cheddar Berk is assistant managing editor of Enterprise coverage at CNBC Digital. Before joining CNBC, she was a special writer at Dow Jones Newswires and a guest columnist for the Wall Street Journal. Cheddar Berk was part of a team of reporters who received a Society of American Business Editors and Writers award for breaking news coverage. She also has worked as an associate editor for "The World Almanac" and an assistant editor for "Funk & Wagnalls New Encyclopedia."
After an early frenzy of shoppers socking toys away for the holidays on layaway, the brief glimmer of hope for a turnaround in the beleaguered toy industry has vanished.
With holiday sales gains widely expected to slow from last year’s pace, retailers are employing new tactics to help close the deal.