Herb Greenberg is the editor of Herb Greenberg's Reality Check, a subscription newsletter designed to help investors better manage risk. He writes a daily blog for TheStreet's main free website and contributes to its Real Money's "Columnist Conversation" column as well as being a regular contributor for CNBC.
Greenberg has been a financial journalist for more than 30 years, working most recently as a senior stocks commentator on CNBC's Business Day programming and on CNBC.com. He was also co-president of Greenberg Meritz Research & Analytics. He is a former weekend investor columnist for The Wall Street Journal and a former senior columnist for MartketWatch.
Prior to joining MarketWatch, Greenberg was senior columnist for TheStreet.com. He previously spent 10 years as the "Business Insider" columnist for the San Francisco Chronicle and nearly seven years as Fortune magazine's monthly "Against the Grain" columnist.
He also was the New York financial correspondent for the Chicago Tribune and a financial reporter in its Chicago newsroom. Greenberg has held various positions at other media outlets including Crain's Chicago Business and the St. Paul Pioneer Press.
Greenberg holds a bachelor's degree in journalism from the University of Miami.
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Rule No. 1 for companies engaged in battles with short-sellers should be: Don’t attack them and if you do—don’t make it personal. Doing so is often viewed as trying to divert attention away from the issue.
Something investors in Amazon must be asking themselves: Has the Apple iPad caused the Kindle to rapidly fall into obsolescence and, if so, how will that impact the company’s second quarter results?
Considering that companies can only cut so much, especially as the second quarter winds down, the trick in the next round of earnings will be to figure out whether robust free cash flow is sustainable.