It's estimated that some 99% of businesses in the U.S. are small businesses. A small business is defined as a company that makes under $25 million in revenues a year--and are NOT investment firms. So--what makes a small business work? How do you even get started?
CNBC's Danny Deutsch was on "Power Lunch" to discuss tonight's program--"The Big Idea"--which focuses on 5 small companies that are becoming successful. One company is called Metronaps. The idea started with a Wall Street broker who saw his colleagues falling asleep in the bathroom (no bonus jokes about Goldman Sachs please). He and his friends are putting up pods where people can get some sleep during the day. Another company is called Cereality. Walk into one of their stores and you can get breakfast cereal--customized just the way you want it for $4.