Ford Losing Car Market - But Truck Market Too?
Ford's days as the nation's Number Two automaker may be numbered. The New York Times reports the car company expects Toyota to unseat it from that position for good next year. It's a post Fordhas held since the 1920s.
CNBC's Phil Lebeau adds that it’s fairly dramatic change when you look at the market share.
Nov. ’05 Nov. ‘06
Ford 18.6% 17.6%
Toyota 13.3% 15.3%
Toyota is now just 2.3% behind Ford.
What's most surprising is where Toyota is gaining on Ford – It's in trucks! In the last year Ford's F-Series has been hampered by higher fuel prices and more competition. (And this comes before Toyota brings out the new Tundra – it’s first full size competitor to the F-series.
In case you're wondering, the Tundra is going to built at a new plant in San Antonio Texas. It hits showrooms in February or March.