Tailgating has always been a big pre-game ritual for college students. But now, as its popularity grows beyond the college market, so grows the business behind it.
On "Power Lunch," CNBC's Darren Rovell said that the business behind tailgating has grown so much that there’s now even an American Tailgaters Association. CEO Kevin Joyce says the organization has over 90,000 members. And if you were wondering – here are the top items tailgaters purchase before the big game (41% of tailgaters will spend over $500 on tailgate-related purchases annually):