Friday Dec. 22 - A Landmark Day For Toyota

Friday, 22 Dec 2006 | 8:20 AM ET

Today will be remembered as a landmark day in the automotive world. As CNBC first told you yesterday, Toyota will be taking the top spot in world wide sales next year, ahead of General Motors. CNBC’s Phil LeBeau has been following developments.

LeBeau said, “ Keep in mind technically Toyota is not #1 in the world yet. The company’s forecast for 2007 puts them at 9.4 million vehicles -- that’s ahead of GM. (GM doesn’t release a forecast but most believe they’re going to build about 9.1 million)

Here are Toyota’s Growth Estimates for 2007:

Toyota Growth
Toyota issued projections showing it's poised to become the world's number one automaker next year. Insight with Phil LeBeau, CNBC's Auto Reporter, and Mark Haines.

Globally up 4%

Operating profit up 10%

New North American plant?
(With sales growing at this pace Toyota will likely need another factory)

Michael Robinet of CSM Marketing said, “I think where you’re going to see Toyota proliferate in the future is in the emerging markets and also on the luxury side. They’re going to press hard because they want to go after the baby boomer." (The boomers have been turning to Toyota’s Lexus brand.)

  Price   Change %Change
  Price   Change %Change


Contact Squawk Box


    Get the best of CNBC in your inbox

    › Learn More
  • Showtimes

    Weekdays 6a ET
    Weekdays 13:00 CET
    Weekdays 18:00 SIN/HK
    Weekdays 20:00 SYD
    New Zealand
    Weekdays 22:00 NZ
  • Joe Kernen is co-anchor of "Squawk Box," CNBC's signature morning program.

  • Becky Quick is co-anchor of "Squawk Box," CNBC's signature morning program. She's also a columnist for Fortune.

  • Andrew Ross Sorkin is a co-anchor of "Squawk Box," a financial columnist for "The New York Times" and the editor-at-large of NYT's DealBook.