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Rolls Royce Rolls Out Convertible--Got $407K?

For the famous and fashionable, weekend motor trips are about to become a little more--fabulous. For the first time in 5 years Rolls Royce is making a convertible. At the Detroit auto show--CNBC’s Phil LeBeau spoke to Rolls Royce CEO Ian Robertson on "Morning Call" about the unstoppable demand for this ultra-luxe auto.

The Phantom Drophead Coupe convertible is already making heads turn in Detroit. With a sleek stainless steel bonnet (the hood), the car oozes luxury, "blending modern lines with timeless elegance."

Rolls Royce CEO, Ian Robertson said that demand for this car is growing rapidly despite it’s price tag--which is $407,000.

Of course, if you’re not already on the list, you might be late to this party. Although the convertible debuted today, it has already sold out for the next 2 years.

On a related note, Robertson talked about the demand for his company’s products and where they are strongest. You might be interested to hear that sales for Rolls were up 62% in China making it the company’s third largest market, behind the U.S. and U.K.

For those of you already counting your pennies, you’ll be happy to hear that Rolls plans to introduce a less expensive Phantom convertible down the line. Comparatively, it’s a bargain at only $275,000.

Rolls Royce Motor Cars Inc. is owned by The BMW Group.