Nissan Revving Engines For Larger Market Share

Monday, 8 Jan 2007 | 4:40 PM ET

Toyotahas been grabbing headlines and market share. But can rival Nissangrow just as aggressively? On CNBC’s “Closing Bell” Nissan's General Manager for North America--William Bosley--explained his company's plans to "shift" into high gear.

In a first on CNBC interview (live from the Detroit Auto Show) Bosley showed CNBC’s Phil LeBeau the car that he's banking on to expand market share.

Called The Nissan Rogue, it’s a new compact crossover SUV. Smaller than Nissan's popular Murano, The Rogue has a 2.5 litre 4 cylinder engine that’s connects to a CVT transmission to combine performance and economy.

Bosley says he is particularly excited about this car's utility space which he called "very thoughtful. Both the back seats and the front seat fold down so you can get extra long items in the car.”

The Rogue will compete with Toyota’s RAV-4 and should be available early Summer. Pricing is expected to begin around $20,000.

Bosley also explained that Nissan expects a prosperous ’07. “When you look at the industry, the growth is coming from new segments and new models. That’s where Toyota is gaining a lot of their growth and frankly that’s where we expect to see our growth too.”

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  • With almost 30 years experience in business television, Bill Griffeth is co-anchor of the 3 p.m. ET hour of CNBC's "Closing Bell."

  • Kelly Evans

    Kelly Evans is an on-air correspondent, reporting across CNBC's business day programming. She is co-anchor of CNBC's "Squawk on the Street."