Coming to an iTunes Near You

Tuesday, 9 Jan 2007 | 4:19 PM ET

CES in Vegas isn't just about gadgets - more and more every year its about ENTERTAINMENT, which is why I'm here...

Big news from Paramount - they just announced its distributing through iTunes. Very interesting that Paramount is following Disney to do digital distribution through iTunes. Sumner also owns a big theatrical exhibition business, so if he’s willing to experiment with iTunes, shouldn’t everyone?

Plus, Paramount is distributing DreamWorks Animation titles on DVD, which require Wal-mart’s support (CG animated movies are huge DVD sellers). So Paramount must have worked something out with Wal-mart (retailing iTunes coupons?).

Who will follow next? This is all part of the big Apple vs Wal-mart battle.

One more win for Jobs...

Questions? Comments? MediaMoney@cnbc.com

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  • Working from Los Angeles, Boorstin is CNBC's media and entertainment reporter and editor of CNBC.com's Media Money section.