Coming to an iTunes Near You
CNBC Media and Entertainment Reporter
CES in Vegas isn't just about gadgets - more and more every year its about ENTERTAINMENT, which is why I'm here...
Big news from Paramount - they just announced its distributing through iTunes. Very interesting that Paramount is following Disney to do digital distribution through iTunes. Sumner also owns a big theatrical exhibition business, so if he’s willing to experiment with iTunes, shouldn’t everyone?
Plus, Paramount is distributing DreamWorks Animation titles on DVD, which require Wal-mart’s support (CG animated movies are huge DVD sellers). So Paramount must have worked something out with Wal-mart (retailing iTunes coupons?).
Who will follow next? This is all part of the big Apple vs Wal-mart battle.
One more win for Jobs...
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