Crocs , best known for its brightly-colored rubber clogs, signed a three-year licensing deal with the National Football League and the National Hockey League to create shoes featuring the leagues' logos, CNBC's Margaret Brennan reported.
Crocs Chief Executive Officer Ron Snyder said the contract could possibly be extended, but he would not reveal financial details.
The deal represents the company's latest effort to move beyond beyond fad footwear and drill into niche markets.
"We don't use the "f-word" at Crocs!" Snyder told Brennan in an interview.
Some Crocs critics have said the shoe company, based in Niwot, Colo., should be worried that their omnipresent clogs may have already saturated the market. Now, the company is expanding into different product lines using the injection molded product- - to which they own the intellectual property rights -- used in their clogs.
And, with so many product knockoffs on the market, Crocs' exclusive licensing deals are a step toward exclusivity. It also provides more products that aren't tied to a specific season.