Coca-Cola may be the best known and widely sold commercial brand in the world. So when the company CEO speaks--a lot of people listen. CNBC’s Maria Bartiromo conducted a rare interview with Coke CEO E. Neville Isdell at the World Economic Forum in Davos, Switzerland. Bartiromo asked Isdell a range of questions ranging from how he plans to combat rising soda prices to how he plans to further grow the company on a global level.
Reporters expecting to link global warming to a snow-free Davos had to change plans quickly as the winter weather finally arrived at the Swiss ski resort. But despite the cold conditions, the overall tone is bullish at the World Economic Forum so far. And being a bear can have adverse consequences.
Another year another WEF. Another chance to experience the almost surreal meet of the world's most powerful people. A meet where any pretence that business, academia, economics and politics are separate entities is dropped. As a journalist I get unparalleled access to almost everyone who is currently espousing the latest ideas of how to make us all better off and who is equally telling us how to avoid up-coming disasters.
The Fast Money traders share their final trades of the day.
Monday, 10 Mar 2014 | 3:20 PM ET
Discussing if the retail investor is significant to the bull market rally and the importance of investors being diversified, with John Bogle, Vanguard founder.
Monday, 10 Mar 2014 | 2:20 PM ET
The location of the missing Malaysia Flight 370 carrying 239 people remains unknown. Former pilot & aviation expert Jim Tilmon, provides insight on current black box technology, and shares what he thinks could have happened.