Coca-Cola may be the best known and widely sold commercial brand in the world. So when the company CEO speaks--a lot of people listen. CNBC’s Maria Bartiromo conducted a rare interview with Coke CEO E. Neville Isdell at the World Economic Forum in Davos, Switzerland. Bartiromo asked Isdell a range of questions ranging from how he plans to combat rising soda prices to how he plans to further grow the company on a global level.
Reporters expecting to link global warming to a snow-free Davos had to change plans quickly as the winter weather finally arrived at the Swiss ski resort. But despite the cold conditions, the overall tone is bullish at the World Economic Forum so far. And being a bear can have adverse consequences.
Another year another WEF. Another chance to experience the almost surreal meet of the world's most powerful people. A meet where any pretence that business, academia, economics and politics are separate entities is dropped. As a journalist I get unparalleled access to almost everyone who is currently espousing the latest ideas of how to make us all better off and who is equally telling us how to avoid up-coming disasters.
CNBC's Jane Wells reads the fine print of the Congressional Budget Office report and reveals the CBO broke the country into five tiers of wage earners. The top 20 percent pay nearly 93 percent of all income taxes, according to the report. At the same time, their incomes are growing far faster than everyone else.
Wednesday, 11 Dec 2013 | 12:00 PM ET
Gold will go down as the worst trade of the year. Rick Rule, Sprott U.S. Holdings Chairman is sticking by the metal. He says for the fundamental investor, gold makes a great trade.
Wednesday, 11 Dec 2013 | 1:27 PM ET
CNBC's Scott Cohn said Bernard Madoff "looked good" in their two-hour interview in January. Madoff said he "takes some comfort" in the fact that with his assistance, "all of my customers will recover their original investment principal."