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Europe Shares Close Mixed; Italy, Spain Lag

Google, Yahoo Gain Share in U.S. Web Search Market

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Published: Monday, 15 Jan 2007 | 8:06 PM ET
By: Reuters

Google has increased its share of the U.S. Web search market to 47.4% with a gain of 0.4%
during December, while No. 2 ranked Yahoo also edged higher, a survey said Monday.

Web audience measurement firm comScore Networks said third ranked Microsoft's share slid 0.5% to 10.5% of U.S. Web searches while IAC/InterActiveCorp's Ask.com's share dipped 0.1% to 5.4%.

Google has gained share in 16 of the last 17 months in the U.S., the world's largest Internet market, according to comScore data.

Yahoo's share of the market rose 0.3% to 28.5% in December over November, the survey found.

An estimated 6.7 billion searches were conducted by U.S. Web users in December, up 1% from November.

The number of U.S. Web search queries has grown 30% since December of 2005, comScore said. Consumers performed 3.2 billion searches on Google sites, while Yahoo drew 1.9 billion searches.

 Print
Google has increased its share of the U.S. Web search market to 47.4% with a gain of 0.4%during December, while No. 2 ranked Yahoo  also edged higher.
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