An effective solution to climate control problems requires cooperation between government, businesses and consumers, BT CEO Ben Verwaayen told "Squawk Box Exchange" Wednesday.
"Governments can do regulation and taxation, consumers can change their behavior, and businesses can bring new technologies, new business models and look to their own behavior," said Verwaayen, a member of the newly formed Climate Change Task Force, speaking at the World Economic Forum in Davos, Switzerland.
“This is not about a PR stunt; this is about doing something that is sustainable," he added.
“There is a better understanding of the issues (this year at the WEF)," Verwaayen said. "It’s more focused on action and one of the great positives I think is that it’s broader; the issues are broader than we’ve seen for many years."